BBA IN INNOVATION AND ENTREPRENEURSHIP

BBA IN ENTPREPRENUERSHIP AND INNOVATION

 

 

INTRODUCTION

Innovation and Entrepreneurship play an important role in the social and economic development of any economy in the world. Entrepreneurial start-ups strengthen the economy by identifying new opportunities and redirecting resources to them. Established firms need to be innovative in order to develop competitive advantage for survival in the new millennium. This major focuses on the skills necessary for the planning, development and launch of entrepreneurial and innovative ventures. This major will help in understanding the functioning of small and medium firms owned by family businesses, managing brands and role of social entrepreneurship in the society.

 

A.   INNOVATION AND ENTREPRENEURSHIP – GOALS   
1.  To develop an understanding of various concepts related to Entrepreneurship & Innovation
2.  To examine the  importance of Social Entrepreneurship in the new millennium
3.  To develop analytical skills in problem solving of the small and medium enterprises
4.  To develop evaluations skills in launching new ventures and managing the enterprises

B. INNOVATION AND ENTREPRENEURSHIP  – OBJECTIVES

Students will be able to

  1. Demonstrate an understanding of the concepts and role of innovation and Entrepreneurship in the economic development.
  2. Analyze the strategies of new ventures and existing firms for the growth and development
  3. Develop a business plan for innovative social and commercial startup ventures
  4. Evaluate the ethical issues in managing small and medium enterprises

COURSE CURRICULUM

INNOVATION AND ENTREPRENEURSHIP (MAJOR)

CORE COURSES

CODE COURSE CREDITS Prerequisite PREREQUISITE
INE 3010 Design Thinking 3 None Core Courses
  INE 3111 Family Business Management 3 MGM 1001 Core Course
INE3112 New Product Development 3 MKT 2201 Core Course
INE 4113 Management of Small and Medium Enterprises 3 MGM 1001 Core Course
INE 4114 International Entrepreneurship 3 INE 3102 Core Course
  Total Credits 15    

CAPSTONE COURSES

CODE COURSE CREDITS Prerequisite PREREQUISITE
INE 4216 Entrepreneurial Project (C,S) 3 INE 3102 & Senior Status Capstone course


ELECTIVE COURSES - CHOOSE ANY ONE

CODE COURSE CREDITS PREREQUISITE Course Type
INE 4115 Entrepreneurial Leadership(E) 3 INE 3102 Elective Course
INE 4117 Brand Management(E) 3 MKT 2102  Elective Course
INE 4118 Social Entrepreneurship(E) 3 INE 3102 Elective Course 
ELECTIVE CREDITS 3    
TOTAL CREDITS REQUIRED IN BBA IN INNOVATION AND ENTREPRENEURSHIP 21    

S – Senior Level, C – Capstone, E – Elective
E, P – Elective & Protected and P – Protected

BBA in Innovation and Entrepreneurship

Possible Careers:

To start your own business

Business Consultant

Innovation Manager

Not for Profit Fund Raiser

Small Entrepreneurial Firm Manager

Business Analyst

 

 

 

GENERAL EDUCATION

INTRODUCTION

The general education program at the BBA level is designed to develop a well-rounded personality. The courses aim at improving communication & interpersonal skills along with instilling in students lifelong learning attitude. An all-inclusive knowledge base that is provided to the students encompassing science, computing, humanities, and culture inculcates a sensitive and scientific temper in the young professionals.

GOALS

Student will be able to:

  1. To improve communication skills in English language.
  2. To develop evaluation skills by using quantitative procedures for logical thinking in business environment.
  3. To develop an understanding of cultural diversity, social responsibility and ethical values.
  4. To develop a scientific temper among students by introducing them to the basic concepts of natural sciences.
  5. To enable students to use Information Systems tools in business applications.
  6. To develop well-rounded personalities in students enabling them to pursue excellence in career.

 

OBJECTIVES

Student will be able to:

  1. Demonstrate an understanding of the basic scientific principles for application in decision-making
  2. Comprehend and Explain human civilization, culture, ethical values, and religion, with a view to understanding of the global community.
  3. Develop skills in business communication
  4. Demonstrate skills of information technology in effective data processing and analyzing
  5. Develop skills in problem solving through the application of both critical thinking techniques and mathematical & statistical tools

COURSE CURRICULUM

GENERAL EDUCATION COURSES

CODE COURSE CREDITS PREREQUISITE
CIS1001 ESSENTIALS OF  IT 3 None
CIS2102 EMERGING TECHNOLOGIES 3 CIS1001
CIS2103 DIGITAL TRANSFORMATION FOR BUSINESS 3 CIS1001
ENG1001 ENGLISH 3 NONE
ENG1102 BUSINESS COMMUNICATION (PSDP INTEGRATED) 3 ENG1001
GEN1001 CORE LIFE SKILLS & HAPPINESS(PSDP INTEGRATED) 3 None
GEN1002 UAE SOCIETY AND ISLAMIC CULTURE 3 None
GEN1003 CRITICAL THINKING & PROBLEM SOLVING 3 None
GEN2004 SOCIAL PSYCHOLOGY 3 None
GEN2005 GENERAL SCIENCE 3 None
MAT1001 BUSINESS MATHEMATICS  3 None 
MAT1102 BUSINESS STATISTICS 3 None


BUSINESS EDUCATION

INTRODUCTION

The Business Education Program aims at providing conceptual background to the students in core business & management areas. Program contents have been designed to expose students to the functions of business, organization structure & design, finance and legal aspects of business towards developing an attitude for conducting and leading business enterprises effectively and innovatively.

 

GOALS

  1. To develop business competencies among students to meet the challenges of business environment.
  2. To develop conceptual clarity of business management processes in the functional areas.
  3. To develop business decision making skills through business analytics.
  4. To develop research skills in understanding business trends and practices.
  5. To inculcate values and ethical behavior necessary for conducting business.​​

 

 

OBJECTIVES

Student will be able to:

  1. Gain knowledge of economics, finance, management, marketing, business systems and innovative business practices
  2. Demonstrate understanding of multicultural & ethical issues in business and management practice
  3. Develop skills in business management and research techniques
  4. Analyze micro and macro business environments for effective decision making and formulating business strategies
  5. Relate best practices in industry through professional interaction​

COURSE CURRICULUM

CORE COURSES

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
FIA1001 Principles Of Accounting-I  3 NONE CORE COURSE
FIA2102 Principles Of Accounting-Ii 3 FIA1001 CORE COURSE
MAT2103 Quantitative Techniques For Business 3 MAT1102 CORE COURSE
INE3102 Entrepreneurship(P) 3 MGM1001 CORE AND PROTECTED COURSE
BUS4103 Business Research Methods  3 MGM1001 CORE COURSE
BUS4004 Business Ethics  3 NONE CORE COURSE
BUS4205 Globalization And Emerging Markets 3 ECO2102,FIA2013 CORE COURSE
ECO2001 Micro Economics 3 NONE CORE COURSE
ECO2102 Macro Economics 3 ECO2001 CORE COURSE
FIA2103 Principles Of Finance 3 FIA1001 CORE COURSE
CIS4104 Management Information System 3 CIS1001 CORE COURSE
BUS3001 Business Law 3 NONE CORE COURSE
MKT2201 Principles Of Marketing 3 ECO2001 & FIA1001 CORE COURSE
MGM1001 Principles Of Management 3 NONE CORE COURSE
MGM3103 Operations Management 3 MGM1001 CORE COURSE

CAPSTONE COURSES

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
MGM4406 Strategic Management (C,S) 3 SENIOR STATUS, MGM3103 & MKT2201 ,FIA2103 Capstone and senior status course
IND4102/IND4203 Internship (C,S) OR Project (C,S) 3 SENIOR STATUS/SENIOR STATUS & BUS4103 Capstone and senior status course

ELECTIVES - CHOOSE ANY FOUR

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
INE3101 Innovation (E,P) 3 GEN1003 ELECTIVE AND PROTECTED COURSE
MGM3102 Organizational Behavior(E) 3 MGM1001 ELECTIVE COURSE
MGM3104 Management Of Human Resources (E) 3 MGM1001 ELECTIVE COURSE
MKT3202 E- Marketing (E) 3 CIS 1001 & MKT 2201 ELECTIVE COURSE
BUS3002  Cross Cultural Communication (E) 3 NONE ELECTIVE COURSE
MGM3105 E-Customer Relations Management (E) 3 MGM1001 ELECTIVE COURSE
Total credits required in Business Education 63 ELECTIVE COURSE

 

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