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BBA IN TRAVEL & TOURISM MANAGEMENT

 

 

INTRODUCTION

The leisure and tourism industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future.

The tourism sector in UAE is in the forefront of the entire Gulf and the Middle East region. Tourism remains primary contributor to the GDP in the region. Tourism finds place of pride in long term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3'S' (Sun, Sand & Sea) factor of destination attraction to 5'S' which includes Safety and shopping as a major feature for the UAE visitors. 

BBA in Travel and Tourism management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE and retail sectors in the region & world - wide.

PROGRAM SUMMARY

Travel and Tourism Management - Goals

  1. To develop conceptual knowledge of tourism impacts for an appreciation of sustainable development.
  2. To develop an overall understanding of the dynamics of tourism sector.
  3. To develop understanding of travel and tourism marketing, planning and policy perspectives at national and international levels.

Travel and Tourism Management - Objectives
Students will be able to:

  1. Demonstrate an understanding of the concepts of tourism systems and its impacts on economy, culture and environment for tourism development
  2. Integrate Information Communication Technology in travel, tourism & hospitality for effective operations and management.
  3. Apply skills of management for managing various components of tourism industry
  4. Plan and organize events, travel and tour operations
  5. Evaluate the implications of policy and planning pertaining to tourism destination management.

COURSE CURRICULUM

TRAVEL AND TOURISM MANAGEMENT MAJOR

CORE COURSES

CODE COURSE CREDITS PREREQUISITE
TAT3010 Foundations of Tourism 3 None
TAT3011 Air Travel Operations & Management(P) 3 None
TAT3012 Travel Agency Operations & Tours 3 None
TAT4013 Event Management 3 None
TAT4114 Impacts Of Tourism 3 TAT3010

 

CAPSTONE COURSES

CODE COURSE CREDITS PREREQUISITE
TAT4116 Tourism Policy Planning & Development (C,S) 3 Senior Status

 

ELECTIVE COURSES - CHOOSE ANY ONE

CODE COURSE CREDITS PREREQUISITE
TAT4215 E – Tourism (E) 3 TAT3011 & CIS1001
TAT4117 Management of Hospitality Industry (E) 3 TAT3010
TAT4118 Management of Tourism Enterprises(E) 3 TAT3010
Total Credits required in Travel & Tourism Management Major 21  

BEFORE TEXT

GENERAL EDUCATION

INTRODUCTION


The general education program at the BBA level is designed to develop a well rounded personality. The courses aim at improving communication & interpersonal skills along with instilling in students lifelong learning attitude. An all inclusive knowledge base that is provided to the students encompassing science, computing, humanities, and culture inculcates a sensitive and scientific temper in the young professionals.

GOALS

Student will be able to:

  1. a. Demonstrate an understanding of the basic scientific principles for application in decision-making
  2. b. Comprehend and Explain human civilization, culture, ethical values, and religion, with a view to understanding of the global community.
  3. c. Develop skills in business communication
  4. d. Demonstrate skills of information technology in effective data processing and analyzing
  5. e. Develop skills in problem solving through the application of both critical thinking techniques and mathematical & statistical tools

COURSE CURRICULUM

GENERAL EDUCATION COURSES

CODE COURSE CREDITS PREREQUISITE
CIS1001 COMPUTER SKILLS-I 3 None
CIS2102 COMPUTER SKILLS-II 3 CIS1001
ENG1001 ENGLISH COMPOSITION 3 None
ENG1102 BUSINESS COMMUNICATION 3 ENG1001
ENG2103 ADVANCED ENGLISH COMPOSITION 3 ENG1001
GEN1001 GENERAL STUDY SKILLS 2 None
GEN1002 COMMUNITY SERVICES & SPORTS 1 None
HUM1001 ISLAMIC CULTURE 3 None
HUM1002 CRITICAL THINKING & PROBLEM SOLVING 3 None
HUM2003 INTRODUCTION TO HUMANITIES 3 None


BUSINESS EDUCATION

INTRODUCTION

The Business Education Program aims at providing conceptual background to the students in core business & management areas. Program contents have been designed to expose students to the functions of business, organization structure & design, finance and legal aspects of business towards developing an attitude for conducting and leading business enterprises effectively and innovatively.    

 

GOALS

  1. To develop business competencies among students to meet the challenges of business environment.
  2. To develop conceptual clarity of business management processes in the functional areas.
  3. To develop business decision making skills through business analytics.
  4. To develop research skills in understanding business trends and practices.
  5. To inculcate values and ethical behavior necessary for conducting business.​​

 

 

OBJECTIVES

Student will be able to:

  1. Gain knowledge of economics, finance, management, marketing, business systems and innovative business practices
  2. Demonstrate understanding of multicultural & ethical issues in business and management practice
  3. Develop skills in business management and research techniques
  4. Analyze micro and macro business environments for effective decision making and formulating business strategies
  5. Relate best practices in industry through professional interaction​

​​

 

COURSE CURRICULUM

CORE COURSES
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
ACC1001 PRINCIPLES OF ACCOUNTING-I 3 NONE CORE COURSE
ACC2102 PRINCIPLES OF ACCOUNTING-II 3 ACC1001 CORE COURSE
BUS3101 QUANTITATIVE TECHNIQUES FOR BUSINESS 3 MAT1102 CORE COURSE
BUS3103 BUSINESS RESEARCH METHODS 3 MAT1102 CORE COURSE
BUS3104 ENTREPRENEURSHIP 3 MGM1001 CORE COURSE
BUSINESS ETHICS  2 None CORE COURSE
BUS4207 INTERNATIONAL BUSINESS 3 ECO 2102, FIN 2101 CORE COURSE
ECO2001 MICRO ECONOMICS 3 None CORE COURSE
ECO2102 MACRO ECONOMICS 3 ECO2001 CORE COURSE
FIN2101 PRINCIPLES OF FINANCE 3 ACC1001 CORE COURSE
MIS4101 MANAGEMENT INFORMATION SYSTEMS 3 CIS2102 CORE COURSE
LAW2001 BUSINESS LAW 3 None CORE COURSE
MKT2201 PRINCIPLES OF MARKETING 3 ECO2001 & ACC1001 CORE COURSE
MGM1001 PERSPECTIVE OF MANAGEMENT 3 None CORE COURSE
MGM4105 OPERATIONS MANAGEMENT 3 MGM1001 CORE COURSE


CAPSTONE COURSES
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
MGM4406 STRATEGIC MANAGEMENT (C,S) 3 FIN2101, MKT2201, MGM4105, Senior Status Capstone and senior status course
IND4102/IND4203 Internship (C,S) OR Internship Project (C,S) 3 Senior Status/Senior Status & BUS3101 Capstone and senior status course


ELECTIVES - CHOOSE ANY FOUR
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
BUS3102 Innovation (E,P) 3 HUM1002 ELECTIVE AND PROTECTED COURSE
BUS3005 Cross Cultural Communication (E) 3 None ELECTIVE COURSE
MGM3102 Organizational Behavior(E) 3 MGM1001 ELECTIVE COURSE
MGM3103 Management Of Human Resources (E) 3 MGM1001 ELECTIVE COURSE
MGM3104 Customer Relations Management (E) 3 MGM1001 ELECTIVE COURSE
MKT3202 E- Marketing (E) 3 CIS 1001 ELECTIVE COURSE
Total credits required in Business Education 63 ELECTIVE COURSE

 

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