BBA IN TOURISM AND HOSPITALITY MANAGEMENT

BBA IN TOURISM AND HOSPITALITY MANAGEMENT

 

INTRODUCTION

The tourism and hospitality industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future.

The tourism and hospitality sector in UAE is in the forefront of the entire Gulf and the Middle East region. Being one of the primary contributors to the GDP in the region, tourism finds place of pride in long term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3’S’ (Sun, Sand & Sea) factor of destination attraction to 5’S’ which includes Safety and shopping as a major feature for the UAE visitors.  According to WTTC, in 2016 travel & tourism directly supported 317,500 jobs (5.4% of total employment). This is expected to rise by 2.4% pa to 410,000 jobs (5.9% of total employment) in 2027.

BBA in tourism and hospitality management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE, cruise companies, event management, catering companies, museums and cultural venues, and retail sectors in the region & world - wide.

PROGRAM SUMMARY

Tourism and Hospitality Management - Goals

  1. To develop an overall understanding of the dynamics of tourism and hospitality sector with a reference to its background, modern practices and future prospects.
  2. To develop an understanding of core concepts in the areas of tourism and hospitality.
  3. To develop managerial and operative skills for performing various functions in tourism and hospitality.
  4. To develop analytical and evaluating skills for problem solving in tourism and hospitality issues.

Tourism and Hospitality Management - Objectives

Students will be able to:

  1. Demonstrate an understanding of the concept of tourism system and its impacts on economy, culture and environment for tourism development.
  2. Demonstrate an understanding of hospitality business, its departments and their functioning.
  3. Integrate Information Communication Technology in tourism and hospitality for effective operations and management.
  4. Apply skills of management for managing functions of tourism and hospitality businesses.
  5. Plan and organize events, itineraries and perform tourism and hospitality operations.
  6. Evaluate and formulate strategies for tourism and hospitality enterprises.

COURSE CURRICULUM

TOURISM AND HOSPITALITY MANAGEMENT MAJOR

CORE COURSES

CODE COURSE CREDITS PREREQUISITE
THM3010 Foundations of Tourism 3 None
THM3011 Management of Travel and Tours (P) 3 None
THM3112 Front Office Management 3 MGM 1001
THM4213 E – Tourism 3 THM3010 & CIS1001
THM4014 Food & Beverage Services  and Management 3 None

 

CAPSTONE COURSES

CODE COURSE CREDITS PREREQUISITE
TAT4116 Strategic Tourism and Hospitality Management (C,S) 3 Senior Status

 

ELECTIVE COURSES - CHOOSE ANY ONE

CODE COURSE CREDITS PREREQUISITE
THM4015 Event Management (E) 3 None
THM4117 Tourism and Hospitality Marketing(E) 3 MKT2201
THM4118 Impacts of Tourism(E) 3 THM3010
Total Credits required in Travel & Tourism Management Major 21  

BBA in Tourism and Hospitality Management

The travel and tourism industry is one of the fast-growing industries in the world. SUC’s BBA in Travel and Tourism Management gives you exposure to the world and provides you with the most relevant experience you find in the market today.

Possible Careers:

Restaurant Manager
Hotel Manager
Travel Agent
Casino Manager
Heritage Interpreter
Food & Beverage Manager
Spa Director

 

 

Travel Consultant
Special Events Coordinator
Retail Supervisor
Accommodation Service Manager
Recreation/Activity Director (Cruise Ships)
Recreation Facility Programmer
Aquatic Facility Programmer
Public Recreation Services
Special Needs Programmer

 

GENERAL EDUCATION

INTRODUCTION

The general education program at the BBA level is designed to develop a well-rounded personality. The courses aim at improving communication & interpersonal skills along with instilling in students lifelong learning attitude. An all-inclusive knowledge base that is provided to the students encompassing science, computing, humanities, and culture inculcates a sensitive and scientific temper in the young professionals.

GOALS

Student will be able to:

  1. To improve communication skills in English language.
  2. To develop evaluation skills by using quantitative procedures for logical thinking in business environment.
  3. To develop an understanding of cultural diversity, social responsibility and ethical values.
  4. To develop a scientific temper among students by introducing them to the basic concepts of natural sciences.
  5. To enable students to use Information Systems tools in business applications.
  6. To develop well-rounded personalities in students enabling them to pursue excellence in career.

 

OBJECTIVES

Student will be able to:

  1. Demonstrate an understanding of the basic scientific principles for application in decision-making
  2. Comprehend and Explain human civilization, culture, ethical values, and religion, with a view to understanding of the global community.
  3. Develop skills in business communication
  4. Demonstrate skills of information technology in effective data processing and analyzing
  5. Develop skills in problem solving through the application of both critical thinking techniques and mathematical & statistical tools

COURSE CURRICULUM

GENERAL EDUCATION COURSES

CODE COURSE CREDITS PREREQUISITE
CIS1001 ESSENTIALS OF  IT 3 None
CIS2102 EMERGING TECHNOLOGIES 3 CIS1001
CIS2103 DIGITAL TRANSFORMATION FOR BUSINESS 3 CIS1001
ENG1001 ENGLISH 3 NONE
ENG1102 BUSINESS COMMUNICATION (PSDP INTEGRATED) 3 ENG1001
GEN1001 CORE LIFE SKILLS & HAPPINESS(PSDP INTEGRATED) 3 None
GEN1002 UAE SOCIETY AND ISLAMIC CULTURE 3 None
GEN1003 CRITICAL THINKING & PROBLEM SOLVING 3 None
GEN2004 SOCIAL PSYCHOLOGY 3 None
GEN2005 GENERAL SCIENCE 3 None
MAT1001 BUSINESS MATHEMATICS  3 None 
MAT1102 BUSINESS STATISTICS 3 MAT1001


BUSINESS EDUCATION

INTRODUCTION

The Business Education Program aims at providing conceptual background to the students in core business & management areas. Program contents have been designed to expose students to the functions of business, organization structure & design, finance and legal aspects of business towards developing an attitude for conducting and leading business enterprises effectively and innovatively.

 

GOALS

  1. To develop business competencies among students to meet the challenges of business environment.
  2. To develop conceptual clarity of business management processes in the functional areas.
  3. To develop business decision making skills through business analytics.
  4. To develop research skills in understanding business trends and practices.
  5. To inculcate values and ethical behavior necessary for conducting business.​​

 

 

OBJECTIVES

Student will be able to:

  1. Gain knowledge of economics, finance, management, marketing, business systems and innovative business practices
  2. Demonstrate understanding of multicultural & ethical issues in business and management practice
  3. Develop skills in business management and research techniques
  4. Analyze micro and macro business environments for effective decision making and formulating business strategies
  5. Relate best practices in industry through professional interaction​

COURSE CURRICULUM

CORE COURSES

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
FIA1001 Principles Of Accounting-I  3 NONE CORE COURSE
FIA2102 Principles Of Accounting-Ii 3 FIA1001 CORE COURSE
MAT2103 Quantitative Techniques For Business 3 MAT1102 CORE COURSE
INE3102 Entrepreneurship(P) 3 MGM1001 CORE AND PROTECTED COURSE
BUS4103 Business Research Methods  3 MGM1001 CORE COURSE
BUS4004 Business Ethics  3 NONE CORE COURSE
BUS4205 Globalization And Emerging Markets 3 ECO2102,FIA2013 CORE COURSE
ECO2001 Micro Economics 3 NONE CORE COURSE
ECO2102 Macro Economics 3 ECO2001 CORE COURSE
FIA2103 Principles Of Finance 3 FIA1001 CORE COURSE
CIS4104 Management Information System 3 CIS1001 CORE COURSE
BUS3001 Business Law 3 NONE CORE COURSE
MKT2201 Principles Of Marketing 3 ECO2001 & FIA1001 CORE COURSE
MGM1001 Principles Of Management 3 NONE CORE COURSE
MGM3103 Operations Management 3 MGM1001 CORE COURSE

CAPSTONE COURSES

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
MGM4406 Strategic Management (C,S) 3 SENIOR STATUS, MGM3103 & MKT2201 ,FIA2103 Capstone and senior status course
IND4102/IND4203 Internship (C,S) OR Project (C,S) 3 SENIOR STATUS/SENIOR STATUS & BUS4103 Capstone and senior status course

ELECTIVES - CHOOSE ANY FOUR

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
INE3101 Innovation (E,P) 3 GEN1003 ELECTIVE AND PROTECTED COURSE
MGM3102 Organizational Behavior(E) 3 MGM1001 ELECTIVE COURSE
MGM3104 Management Of Human Resources (E) 3 MGM1001 ELECTIVE COURSE
MKT3202 E- Marketing (E) 3 CIS 1001 & MKT 2201 ELECTIVE COURSE
BUS3002  Cross Cultural Communication (E) 3 NONE ELECTIVE COURSE
MGM3105 E-Customer Relations Management (E) 3 MGM1001 ELECTIVE COURSE
Total credits required in Business Education 63 ELECTIVE COURSE

 

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