Dr. J. Shanmugan

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Associate Professor

 

Brief Profile

Dr. J. Shanmugan ​has been associated with SUC since Sep'2008. He is also the Associate Editor for Skyline Business Journal. He obtained PhD degree from Bharathiar University, India and did his MBA from Bharathidasan University. He successfully completed GMP program from the reputed IIM-A, India. Dr.Shanmugan, teaches various Marketing, Systems and General Management courses.

He has around thirty research publications in top category journals & conference proceedings, besides newspapers, magazines which includes Forbes Middle East. He is a registered PhD examiner for many reputed universities around the globe.

He has presented research papers in reputed international conferences in various countries like Europe, Turkey, Malaysia, India, Dubai, etc. He is currently a reviewer for many international journals and guest speaker for many institutions in India and abroad.

Dr. Shanmugan Joghee., was the Overall Academic Excellence award winner for the academic year 2014-2015 at Skyline University College.

As a professional, he always seeks to increase his skills by continuous learning. He has completed seventeen plus years of experience in the field of education and has taught students of Universities in India and abroad. He has a tremendous love for students and places high value on learning.

  • Publications

    Indigenous customer relationship management practices in Indian automobile companies: strategic implications

    Journal

    International journal on management perspective

    Effective conflict management in family managed businesses: A case study in the Indian Diaspora

    Journal

    Skyline Business Journal

    Risk management in retail stores through optimization techniques for shelf space using case study approach

    Journal

    International Journal of innovative research in science and techniques

    A critical analysis of star bucks in UAE

    Journal

    International Journal of management rivulet

    Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective

    Journal

    Journal of Brand Management

    A critical analysis of monetary potency with special reference to ELGI Equipment’s, Coimbatore

    Journal

    Skyline Business Journal

    A case study approach of supply chain

    Journal

    Arabian journal of business management review

    Performance of tea in India

    Journal

    Southern economist

    Innovation in product promotions: A Case of Chinese market

    Journal

    European Journal of Business Management

    Brand Influence on Buying FMCG Products in UAE: An Empirical Study

    Journal

    European Journal Of Business Management

    A strategic case of consumer decision making in the chinese markets:Preferences and buying motives

    Journal

    Royal Business Review

    Trust worthiness of promotional schemes WRT customers perception:An empirical study in the context of UAE

    Journal

    European Journal Of Business & Management

    Assessing smallhoder farming and poverty in post-conflict-sierra leone

    Journal

    Journal of finance and bank management

    E-Banking service quality in UAE: Customer perspective,   (SHANMUGAN JOGHEE)

    Journal

    International Journal of Economics, commerce  and Management ,Vol V ,Issue 2,

    Ethical crisis in strategic Leadership

    Journal

    The Journal of Human Resource and Adult Learning

    Impacts of capital structure on performance of banks in a developing economy: evidence from Bangladesh

    Journal

    International Journal of Financial Studies

    Impulse buying behavior: An empirical study on Indian expats in UAE’

    Journal

    International journal of economics, commerce and management

    PERFORMANCE MEASUREMENT IN ENTREPRENEURIAL MARKETING

    Journal

    The Journal of Human Resources and Adult Learning

  • Conferences

    a case study approach for understanding supply chain orientation in Indian pharmaceutical firms

    Conference

    Conference Proceedings,Al Ghurair University ,Dubai

    Exploring the proportions of trust for corporate branding: A conceptual study in the Indian context

    Conference

    Conference Proceedings,Annamalai University ,India

    Dynamics of consumer purchase decision on laptops (A comparative study on Dell Vs Sony vaio

    Conference

    Conference proceedings of Indus Business Academy, Bangalore

    Employee engagement management: A case study of select retail banks in Dalian, China

    Conference

    Conference proceedings of International journal of arts and science, Vienna, Austria

    effects of brand building strategies on booming tourism sectors in UAE

    Conference

    conference proceedings of Skyline University College

    Are these promotional schemes are trustworthy? An Empirical study with customer’s perception in UAE

    Conference

    SIBR,Malaysia, Feb 6 - 7 , 2014,ISSN: 2223-5078

    Effects of Brand building strategies on booming tourism sectors in UAE

    Conference

    International Conference on Tourism Milestones - Preparing for tomorrow, SUC, Sharjah ,UAE 31st March - 2 Apr 2014

    “Brand image & reflections: An empirical study in UAE with select car buyers of UAE Nationals”

    Conference

    Springer

    Dynamic understanding of expat consumer’s decision making process on residential properties:  An Empirical study with reference to UAE

    Conference

    Conference Proceedings of EBES.Istanbul, Turkey

    Dynamic understanding of expat consumer’s decision making process on residential properties:  An Empirical study with reference to UAE

    Conference

    Springer

    Environmental management system through sustainable building: An empirical study with reference to Liberty Investment company in UAE

    Conference

    Springer

    Financial Decisional analysis with reference to medical tourism: An empirical study

    Conference

    International Conference of Business and Management – Fin-Tech Driven Age, Sharjah, Skyline University College, Sharjah, UAE, March 26-27.  ,SUC

    Green building management: A Strategic approach with reference to UAE

    Conference

    International Conference of Business and Management – Fin-Tech Driven Age, Sharjah, Skyline University College, Sharjah, UAE, March 26-27.  ,SUC

    Challenges & Opportunities of Green Building Implementation: An empirical study with reference to stakeholders in UAE.”

    Conference

    3rd International Conference on Business & Management in Connected Era at Skyline University College

  • Services

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Recent Scholarly Work

Main campus

Nigeria office

Kano Office

Kazakhstan Office

Morocco office

Kyrgyzstan office