Dr. Manoj Kumar

Associate Professor This email address is being protected from spambots. You need JavaScript enabled to view it.

Assistant Professor


Brief Profile

Dr. Manoj Kumar ​is a Management educator with varied interests. He has been associated with management education for more than 12 years. Dr. Kumar is an MBA and PhD. He has also obtained Post Graduate Certificate in Higher Education from Nottingham Trent University, England. His area of expertise is Marketing, Retail, Fashion and Pedagogy. He is currently an Associate Professor at SUC. He has work with the reputed FMCG companies as a marketing professional. He has been associated with various management and design schools as a member of faculty in India and UAE. Apart from research papers' publications in various high rated journals and presentations in reputed international conferences, he has also authored books on consumer behavior, retail management etc. His research areas are Consumer insights, Consumer psychology, Shopping behavior, Retail, Marketing strategies, Fashion and Tourism. He has also been associated with various organizations for consultancy projects & training in the areas of retail, marketing and pedagogy.

Recent Scholarly Work


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