Dr. Manoj Kumar

Associate Professor This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Manoj Kumar is a Management educator with MBA and PhD degrees. He has been associated with management education for more than 16 years. He has also obtained Post Graduate Certificate in Higher Education from Nottingham Trent University, England. His area of expertise is Marketing, Retail, Fashion, and Pedagogy. He is currently an Associate Professor at SUC. He worked with the reputable FMCG companies as a marketing professional. He has been associated with various management and design schools as a member of faculty in India and in the UAE. Apart from research papers publications in various high-rated journals and presentations in international conferences, he has also authored books on consumer behavior and retail management. His research areas are consumer insights, consumer psychology, shopping behavior, retail, marketing strategies, fashion and tourism. He has also been associated with various organizations for consultancy projects and training in the areas of retail, marketing and pedagogy.

  • Publications

    Content to be display soon.
  • Conferences

    Content to be display soon.
  • Services

    Content to be display soon.
Title Created Date Hits
Vij, Mohit; Upadhya, Amitabh; Vij, Anu; Kumar, Manoj (2019) ‘Exploring Residents’ Perceptions of Mega Event-Dubai Expo 2020: A Pre-Event Perspective’ Sustainability, 11, 1-17 (SCOPUS) 19 March 2019 39
Segmenting the shoppers of green fashion products on their shopping behaviour” published in INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT (ISSN 0976 – 2183) in VOLUME NO. 4 (2014), ISSUE NO. 07 (JULY 2014) 31 October 2017 696
Impact of safety management system on the workforce in the bonny NLNG construction project.   17 August 2017 613
BOP theory in an emerging market economy: India under the microscope,International Journal of Business and Economic Development, 3 (2). July 12-22. (Publisher:The Academy of Business & Retail Management)   06 June 2017 645
Impact of employees’ safety culture on organizational performance in Shell Bonny Terminal Integrated Project (BTIP).   17 May 2017 477
Issues and challenges of solid waste management practices in Port Harcourt city, Nigeria a behavioural perspective.   17 May 2017 507
Implications of integrating safety and social responsibility in selected construction companies in Nigeria.   17 May 2017 454
Problems and prospects of stress management in the Nigeria Liquefied Natural Gas Construction Project Bonny.   17 May 2017 473
Impact of job hazard analysis in organizational performance in Shell Bonny Terminal Integrated Project.   17 May 2017 495
Safety culture in the construction industry – a reciprocal determinism perspective.   17 May 2017 446

Main campus

Nigeria office

Kano Office

Kazakhstan Office

Morocco office

Kyrgyzstan office