Dr. Anil Roy Dubey is Associate Professor of Marketing at Skyline University College, UAE, He has been teaching in the MBA Program for more than six years. During this time, He has also taught Consumer Behavior, Supply Chain Management, International Marketing and International Business. He has also worked in Ethiopia as Senior Professor at Dilla University where he taught Marketing and International Business. He served in various capacities as Senior Professor and Director at various institutions in India. In addition, Dr. Anil has two decades of Pharmaceutical industry experience at various levels which enables him to expose his students to real-time marketing strategies and practices. He is an alumnus of IIM, Ahmedabad and member of the American Marketing Association and Academy of International Business.