Investigating the gender influence on technology adoption model towards smart phones - evidences from emerging economies, International Journal of Business Excellence, Vol.16, No.1

The paper investigates the influence of gender (male and female) over technology acceptance model (TAM) towards using smart phones. The study conducted in the Sultanate of Oman among 296 smart phones users (male and female). The study used SEM approach to identify the influence. The results are: 1) gender (male and female) elicit a negative infl...

Investigating the gender influence on technology adoption model towards smart phones - evidences from emerging economics http://www.inderscience.com/info/inarticle.php?artid=94570

The paper investigates the influence of gender (male and female) over technology acceptance model (TAM) towards using smart phones. The study conducted in the Sultanate of Oman among 296 smart phones users (male and female). The study used SEM approach to identify the influence. The results are: 1) gender (male and female) elicit a negative infl...

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