MBA EMPHASIS ON INTERNATIONAL BUSINESS AND MARKETING

MBA EMPHASIS ON INTERNATIONAL BUSINESS AND MARKETING

 

INTRODUCTION

In the current business trends, the distinction between international business and the domestic markets is fading away. Global strategies in the field of marketing, supply chain management and global competitiveness have taken a major role in determining the trade flows. Therefore there is a need for the student to understand the marketing strategies and international business documentation and policies as guided by World Trade Organization. This emphasis focuses on analyzing and evaluating the international business and contemporary marketing issues, global logistics and supply chain management and impact of cultural environment on developing and developed countries and specially the emerging markets. 

PROGRAM SUMMARY

Goals

  1. Equip students with understanding, knowledge and skills of international business & marketing strategies in the competitive business environment.
  2. Enable students to analyze international business documentation and procedures
  3. Expose students to the evaluate the business environments, developing, developed and emerging markets
  4. Enable students to evaluate contemporary issues in international marketing and global supply chain management and the dynamics of socio economic issues

Objectives
Student will be able to:

  1. Demonstrate an understanding of competitive International business & marketing strategies and approaches practiced by organizations
  2. Analyze markets and assess the process in global logistics and supply chain management
  3. Evaluate cultural environment and its impact on international business & marketing activities
  4. Develop marketing plans appropriate to target markets and geographic market segments across continents & countries using research skills.

Duration

  1. Total credits required for graduation – 36
  2. 18 Months (1 year 6 months), Program Provided that the student meets the CGPA requirements.
  3. The program will run in the evening time 6:50 PM - 10:10 PM, three days a week.
  4. Weekend classes run between 9:00 AM - 2:30 PM on Friday and Saturday.

Recognition

  1. At the end of duration of the program, students are awarded a Master of Business Administration degree mentioning their area of specialization.
  2. Degrees are recognized and stamped by the Ministry of Higher Education and Scientific Research, UAE.

Intakes

There are three admission intakes for the MBA program namely June, September and January each year.

Class Timings

  1. Evening Class – 1900 – 2200 Hrs.
  2. Weekend program timing (1000 HRS to 1530 HRS).

COURSE CURRICULUM

EMPHASIS ON INTERNATIONAL BUSINESS AND MARKETING​

CODE COURSE PREREQUISITE CREDITS COURSE TYPE
IBM 7110 International Trade Policy and Practice (P,E) BUS 6001 3 Elective and Protected course
IBM 7111 Strategies for Emerging Markets(P,E) MKT 6001 3 Elective and Protected course
IBM 7112 Contemporary Issues In International Markets(P,E) MKT 6001 3 Elective and Protected course
IBM 7213 Global Supply Chain Management MKT 6001,BUS 6001 3 Elective and Protected course
Total Credits required in Emphasis on Marketing 9  

*Student needs to complete any three courses out of the four courses of the Emphasis areas​

MBA with Emphasis on International Business and Marketing

MBA with Emphasis on Marketing elevates your knowledge in a larger scope of marketing, which includes, advertising, consumer behavior, marketing communications, and supply chain management. This program teaches you to use different marketing strategies that are competitive enough to attract your perceived consumers.

Possible Careers:

Sales Management
Channel Management
Advertising
Public Relations
Market Analysis
Director Marketing
Country Manager
Marketing Managers
Brand Manager

 

 

Marketing Research Analyst
Media Manager
Customer Service
Public Relations Firms
Marketing Research
Marketing Services Firms
Marketing Consultancies
Store Management
Product Management
Brand Management

CORE COURSES

GOALS

A. Develop an understanding about the basic concepts and constructs of modern management theories and its applications
B. Instill analytical thinking that enhances problem solving and decision making.
C. Develop understanding of successful management techniques and practices

OBJECTIVES

Student will be able to:
A. Integrate knowledge in the fields of managerial economics, finance & accounting, human resource management, marketing management & business management systems for managing business operations
B. Assess ethical values and practices for conducting business
C. Analyze business problems and take strategic decisions
D. Evaluate business scenarios with help of appropriate tools and techniques

CAMPUS LOCATION

MAIN CAMPUS

NIGERIA OFFICE

Kano Office

Abuja Office

KAZAKHSTAN OFFICE

  • Almaty, 98 Baitursynuv Street, Office 3, Kazakhstan
  • +7 727 292 08 58 / +7 727 351 50 50
  • alik@axis-edu.kz

PAKISTAN OFFICE

MOROCCO OFFICE

TAJIKISTAN OFFICE

  • Makhsut Street 156, Dushanbe city, Tajikistan,734019
  • +992 372 32 42 33, +992 985 22 49 89
  • b.khusrav.m@gmail.com

KYRGYZSTAN OFFICE