MBA with emphasis on marketing can be a rewarding prospect for an aspiring student oriented towards building a career in marketing. The marketing emphasis encompasses the fundamental approaches in understanding markets, market competition and competitor's strategies in developing marketing programs. The emphasis courses cover a wide spectrum of marketing functions such as advertising, consumer behavior, supply chain management and international communications. The course gives an in-depth understanding about different marketing strategies using effective cases and application methodologies that focus on developing practical and analytical skills related to actual marketing scenarios involving rivals, and different competitive marketing strategies.
There are three admission intakes for the MBA program namely May, September and January each year.
|MKT7210||Consumer Behavior (P, E)||BUS 6001, MKT 6001||3||Elective and Protected course|
|MKT7211||Supply Chain Management (P, E)||BUS 6001, MKT 6001||3||Elective and Protected course|
|MKT7312||International Marketing Strategy (P, E)||BUS 6001, MKT 6001, MKT7210||3||Elective and Protected course|
|MKT7313||Marketing Communications (P, E)||BUS 6001,MKT 6001, MKT 7210||3||Elective and Protected course|
|Total Credits required in Emphasis on Marketing||9|
*Student needs to complete any three courses out of the four courses of the Emphasis areas
MBA with Emphasis on Marketing elevates your knowledge in a larger scope of marketing, which includes, advertising, consumer behavior, marketing communications, and supply chain management. This program teaches you to use different marketing strategies that are competitive enough to attract your perceived consumers.
Marketing Research Analyst
A. Develop an understanding about the basic concepts and constructs of modern management theories and its applications
B. Instill analytical thinking that enhances problem solving and decision making.
C. Develop understanding of successful management techniques and practices
Student will be able to:
A. Integrate knowledge in the fields of managerial economics, finance & accounting, human resource management, marketing management & business management systems for managing business operations
B. Assess ethical values and practices for conducting business
C. Analyze business problems and take strategic decisions
D. Evaluate business scenarios with help of appropriate tools and techniques
|ACC6001||Managerial Accounting||3||None||Core course|
|BUS6001||Quantitative Methods For Business Decision Making (P)||3||None||Core and Protected course|
|BUS6002||International Business(P)||3||None||Core and Protected course|
|CIS6001||Corporate Information Strategy & Management||3||None||Core course|
|ECO6001||Managerial Economics||3||None||Core course|
|FIN6001||Financial Management(P)||3||None||Core and Protected course|
|MGM6001||Human Resource Management||3||None||Core course|
|MKT6001||Marketing Management||3||None||Core course|
|MGM7102||Strategic Management('C')||3||Successful completion of 6000 level Course||Capstone Course|
|Total Credits required in Core Courses||27|