search

MBA EMPHASIS ON MARKETING

 

INTRODUCTION

MBA with emphasis on marketing can be a rewarding prospect for an aspiring student oriented towards building a career in marketing. The marketing emphasis encompasses the fundamental approaches in understanding markets, market competition and competitor's strategies in developing marketing programs. The emphasis courses cover a wide spectrum of marketing functions such as advertising, consumer behavior, supply chain management and international communications. The course gives an in-depth understanding about different marketing strategies using effective cases and application methodologies that focus on developing practical and analytical skills related to actual marketing scenarios involving rivals, and different competitive marketing strategies.

 

PROGRAM SUMMARY

Goals

  1. Equip students with skills, knowledge and understanding of roles of marketing professional in the competitive business environment.
  2. Develop understanding  of techniques  in analyzing marketing processes
  3. Expose students to best practices in marketing operations
  4. Develop ethical and strategic marketing orientation in students

Objectives
Student will be able to:

  1. Demonstrate an understanding of competitive marketing strategies and approaches practiced by organizations
  2. Analyze markets and assess the process in logistics and supply chain management
  3. Develop marketing plans appropriate to target markets and geographic market segments using research skills.
  4. Evaluate cultural environment and its impact on marketing activities

Duration

  1. Total credits required for graduation – 36
  2. 18 Months (1 year 6 months), Program Provided that the student meets the CGPA requirements.
  3. The program will run in the evening time 6:50 PM - 10:10 PM, three days a week.
  4. Weekend classes run between 9:00 AM - 2:30 PM on Friday and Saturday.

Recognition

  1. At the end of duration of the program, students are awarded a Master of Business Administration degree mentioning their area of specialization.
  2. Degrees are recognized and stamped by the Ministry of Higher Education and Scientific Research, UAE.

Intakes

There are three admission intakes for the MBA program namely May, September and January each year.

Class Timings

  1. Evening Class – 1900 – 2200 Hrs.
  2. Weekend program timing (1000 HRS to 1530 HRS).

COURSE CURRICULUM

EMPHASIS ON MARKETING​

CODE COURSE PREREQUISITE CREDITS COURSE TYPE
MKT7210 Consumer Behavior (P, E) BUS 6001, MKT 6001 3 Elective and Protected course
MKT7211 Supply Chain Management (P, E) BUS 6001, MKT 6001 3 Elective and Protected course
MKT7312 International Marketing Strategy (P, E) BUS 6001, MKT 6001, MKT7210 3 Elective and Protected course
MKT7313 Marketing Communications (P, E) BUS 6001,MKT 6001, MKT 7210 3 Elective and Protected course
Total Credits required in Emphasis on Marketing 9  

*Student needs to complete any three courses out of the four courses of the Emphasis areas​

MBA with Emphasis on Marketing

MBA with Emphasis on Marketing elevates your knowledge in a larger scope of marketing, which includes, advertising, consumer behavior, marketing communications, and supply chain management. This program teaches you to use different marketing strategies that are competitive enough to attract your perceived consumers.

Possible Careers:

Sales Management
Channel Management
Advertising
Public Relations
Market Analysis
Director Marketing
Country Manager
Marketing Managers
Brand Manager

 

 

Marketing Research Analyst
Media Manager
Customer Service
Public Relations Firms
Marketing Research
Marketing Services Firms
Marketing Consultancies
Store Management
Product Management
Brand Management

CORE COURSES

GOALS

A. Develop an understanding about the basic concepts and constructs of modern management theories and its applications
B. Instill analytical thinking that enhances problem solving and decision making.
C. Develop understanding of successful management techniques and practices

OBJECTIVES

Student will be able to:
A. Integrate knowledge in the fields of managerial economics, finance & accounting, human resource management, marketing management & business management systems for managing business operations
B. Assess ethical values and practices for conducting business
C. Analyze business problems and take strategic decisions
D. Evaluate business scenarios with help of appropriate tools and techniques

COURSE CURRICULUM

MASTER OF BUSINESS ADMINISTRATION - CORE COURSES

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
ACC6001 Managerial Accounting 3 None Core course
BUS6001 Quantitative Methods For Business Decision Making (P) 3 None Core and Protected course
BUS6002 International Business(P) 3 None Core and Protected course
CIS6001 Corporate Information Strategy & Management 3 None Core course
ECO6001 Managerial Economics 3 None Core course
FIN6001 Financial Management(P) 3 None Core and Protected course
MGM6001 Human Resource Management 3 None Core course
MKT6001 Marketing Management 3 None Core course
MGM7102 Strategic Management('C') 3 Successful completion of 6000 level Course Capstone Course
Total Credits required in Core Courses 27    

MBA QUICK FORM

Full Name(*)
Please type your full name.

E-mail(*)
Invalid email address or your email already exit.

Mobile Number(*)
Please enter number without 00 or your phone already exit

Country of Residence(*)
Invalid Input

Program of Interest(*)
Invalid Input

How did you come to know? (*)
Invalid Input

Remarks(*)
Invalid Input

captcha(*)
captcha
Invalid Input

CAMPUS LOCATION

MAIN CAMPUS

NIGERIA OFFICE

Kano Office

Abuja Office

KAZAKHSTAN OFFICE

  • Almaty, 98 Baitursynuv Street, Office 3, Kazakhstan
  • +7 727 292 08 58 / +7 727 351 50 50
  • alik@axis-edu.kz

PAKISTAN OFFICE

MOROCCO OFFICE

TAJIKISTAN OFFICE

  • Makhsut Street 156, Dushanbe city, Tajikistan,734019
  • +992 372 32 42 33, +992 985 22 49 89
  • b.khusrav.m@gmail.com

KYRGYZSTAN OFFICE