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​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ MEDIA & COMMUNICATION DEPT

 

INTRODUCTION

T​he Media and Communications Department (MCD) at Skyline University College handles the media related activity and transmits constant communication to various important audience. The Department is committed to strengthening the University's image and increasing brand awareness both nationally, regionally and internationally.
 
The Department manages Press Planning, Media Relations, Web Communications, Social Media Optimization, Search Engine Optimization, Internal and External communication and Graphic Design. Internally the department communicates the University's messages and announcements to faculty, administrators and staff, as well as to students through various Medias.​
By the virtue of multi-faceted nature of work it provides information and news about the university's activities, events and achievements; coordinates the public and media relations efforts; develops the university's main webpages; offers broadcast, photography university publications; ensures the proper usage of the University's branding guidelines; media representation and oversees the University community's participations in external events.​​

GOALS AND OBJECTIVES

  • To plan and implement online communication for improving visibility of SUC
  • To design and manage the university website, portal and faqs.
  • To increase SUC's prominence in media.
  • To enhance SUC's listing and ranking in ministries pan world and on websites and publications.

 

POLICY AND PROCEDURES

Media and Communication department coordinates with various departments to obtain information to be displayed on the website, forwards it to Dean or HQA for approval and finally sends it to the approved external agent for displaying on the website.

The department is also responsible for monitoring the content which is uploaded on the website on a timely basis and check for any discrepancies in the uploaded information. In case any discrepancies are found, the department immediately notifies the vendor to remove the incorrect information from ​the website. The discrepancies can also be reported to the Media and Communication department by other department personnel who come across this information.

The Media and Communication department coordinates with departments and obtains updated content of their departments on an annual basis. All the academic and academic support services units send a request for updating related website content as and when it is revised, new activities or events conducted by them to display it on the website.

Department forwards the latest news and happenings of the University to vendor for uploading on the website as and when they happen. The department ensures that website should continually evolve and be refined to meet the increasing demands of audience as well as reflect the progressing technologies and new browser versions.​

Following are the updates segregated on the basis of the frequency of updates:

i. Daily Basis: News, sharing information with stake holders and uploading

ii. Weekly Basis: News, Academic update including knowledge update.

iii. Monthly Basis: News, events and newsletter.

 

 

SERVICES PROVIDED

Media and Communication department provides following services:

1. Media coverage and planning

2. Website management

3. FAQ management

4. Social Media Management

5. SEO management

6. Facilitate knowledge update inputs

7. Identifying sites for listing and ranking

8. Assisting departments in publishing public disclosure documents like Newsline, catalogs, brochures, posters, etc.

FAQs

The Media and Communications Department (MCD) at Skyline University College handles the media related activity and transmits constant communication to various important audience. The Department is committed to strengthening the University’s image and increasing brand awareness both nationally, regionally and internationally.   

The Department manages Press Planning, Media Relations, Web Communications, Social Media Optimization, Search Engine Optimization, Internal and External communication and Graphic Design. Internally the department communicates the University's messages and announcements to faculty, administrators and staff, as well as to students through various Medias.

By the virtue of multi-faceted nature of work it provides information and news about the university’s activities, events and achievements; coordinates the public and media relations efforts; develops the university’s main webpages; offers broadcast, photography university publications; ensures the proper usage of the University’s branding guidelines; media representation and oversees the University community’s participations in external events.

Media and Communication Department is providing the following facilities to the users:  

    • DEVELOPMENT OF WEBSITE
    • LISTING OF THE WEBSITE
    • RANKING OF THE WEBSITE
    • SEO
    • SMO

Media and Communication Department is responsible for press planning, media relations, web communications, social media optimization, search engine optimization, Internal and external communication and Graphic design. 

The Media and Communication department looks into the update of website requests from various departments. On its part department updates the latest news and happenings on the website as and when they happen.  We on our part feel that websites must continually evolve and be refined to meet the increasing demands of audience as well as reflect the progressing technologies and new browser versions.

The updates will be on: Daily basis: News, sharing information with stake holders and uploading the research articles. , Weekly basis: News, Academic update including knowledge update and monthly basis: News, events and newsletter.

The Media and Communication department looks into the content uploaded in Knowledge Updates on a weekly basis.

Knowledge Updates is one of the happening areas of Skyline University College with continuous innovations and expansions. In near future it will be available in android and other platforms to make it convenient for readers. Gradually, it will become major interactive platform for researchers, authors, scholars and students for sharing their researches, opinions, experiences and getting connected to like-minded people and research scholars in related domains.

Media and Communication Department ensures that SUC Events, academic and non-academic are released in the newspapers and magazines TV and social media. 

Media and Communication Department can be contacted at mediacom@ skylineuniversity.ac.ae.

CAMPUS LOCATION

MAIN CAMPUS

NIGERIA OFFICE

Kano Office

Abuja Office

KAZAKHSTAN OFFICE

  • Almaty, 98 Baitursynuv Street, Office 3, Kazakhstan
  • +7 727 292 08 58 / +7 727 351 50 50
  • alik@axis-edu.kz

PAKISTAN OFFICE

MOROCCO OFFICE

TAJIKISTAN OFFICE

  • Makhsut Street 156, Dushanbe city, Tajikistan,734019
  • +992 372 32 42 33, +992 985 22 49 89
  • b.khusrav.m@gmail.com

KYRGYZSTAN OFFICE