Volume (2019 Special Issue)

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EDITORIAL

Gouher Ahmed, Naseem Abidi, Mohit Vij

This special issue of Skyline Business Journal  (SBJ) focusses on a broad range of articles from the discipline of ‘Managing Business in a Digital Age: Opportunities and Challenges’. The issue contains a collection of five papers from the “7th  International Research Symposium of the SGBED…Read more
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Performance measures and the camel rating of the banking industry: the case of India

Sivakumar Venkataramany,Burton D. Morgan Chair in Business Enterprise Richard E. and Sandra J. Dauch College of Business and Economics, Ashland University, USA

ABSTRACT
While global financial crisis has led to a contraction of performance of the banking industry worldwide and a series of bank failures in the United States, Indian banks have remained robust. As the government of India is encouraging private banks through its liberal chartering policy…Read more

Keywords: India, banking industry, emerging market, camel rating

Suggested citation: Venkataramany, Sivakumar. (2019). Performance measures and the camel rating of the banking industry: the case of India. [Special issue].Skyline Business Journal, Volume 14, pp 1-8.

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Organizing the marketing actions around premium price in technological brands: the case of apple

Simonetta Pattuglia, University of Rome “Tor Vergata”, Italy
Sara Amoroso, University of Rome “Tor Vergata”, Italy

ABSTRACT
The purpose of this study is to find out the behavioural differences of each generational cohort and to understand the effect on consumers’ willingness to pay a premium price and on brand loyalty in the case of technological brands. The research also aims to explore the impact on companies’ strategy...Read more

Keywords: brand, generation, authenticity, premium price, technological brand

Suggested citation: Pattuglia, S. & Amoroso, S. (2019). Organizing the marketing actions around premium price in technological brands: the case of apple.  [Special issue].Skyline Business Journal, Volume 14, pp 9-20.
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The role of public-private partnerships in building resilient infrastructure in emerging markets and developing economies

Christian Tabi Amponsah, Yorkville University, Vancouver Campus, Vancouver, British Columbia, Canada
Ganga M. Bhavani, Manipal University, Dubai, UAE

ABSTRACT
This paper explores the role of Public-Private Partnerships in building resilient infrastructure in emerging markets and developing economies (EMDES). Changes in the social economic structure over the past several decades have led to radical responses toward the economic development policies of many governments…Read more

Keywords: infrastructure, emerging markets, developing economies, public-private-partnerships

Suggested citation: Amponsah, C. T. & Bhavani, G.M. (2019).The role of public-private partnerships in building resilient infrastructure in emerging markets and developing economies.  [Special issue]. Skyline Business Journal, Volume 14, pp 21-32.
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The role of sales stereotypes in students’ perception: an exploratory analysis on Italian students

Silvio Cardinali, Università Politecnica delle Marche, Ancona, Italy
Marta Giovannetti, Università Politecnica delle Marche, Ancona, Italy

ABSTRACT
The present work intends to explore sales and salespeople stereotype among university students; previous literature has already pointed out students’ lack of awareness, negative perception and stereotyping of sales and salespeople. Students in fact show to know little about sales and its evolution over the decades…Read more

Keywords: salesperson, sales stereotypes, perception, university students, focus group

Suggested citation: Cardinali, S. & Giovannetti, M.(2019). The role of sales stereotypes in students’ perception: an exploratory analysis on Italian students.  [Special issue].Skyline Business Journal, Volime 14, pp 33-48.
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E-logistics service quality in the digital era: key drivers for gaining customer satisfaction and loyalty

Ivan Russo, University of Verona,Verona, Italy
Ilenia Confente,  University of Verona, Verona, Italy

ABSTRACT
In the digital era, where customers are shopping online, the internet has represented a new challenge and opportunities for retailers to reach customers. While the development of this channel has benefited consumers in terms of monetary and time savings, on the other hand the e-commerce retailing scenario has introduced...Read more

Keywords: E-logistics service quality, customer satisfaction, customer loyalty, last mile

Suggested citation: Russo, I. & Confente, I.(2019). E-logistics service quality in the digital era: key drivers for gaining customer satisfaction and loyalty.  [Special issue]. Skyline Business Journal, Volime 4, No 2,pp 49-60.
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