Volume 1 (2005)

EDITORIAL

Dr. A.K.Srivastava
Editor- In- Chief

The second issue of Skyline Business Journal is now in your hands. The Skyline Business Journal, a bi-annual research publication of Skyline College, Sharjah, aims at providing active forum for academicians and professionals to share their research experiences in all business related areas…Read more

A structural equation model of perceived price on value perceptions: a consumer psychology view

Md. Humayun Kabir Chowdhury, Department of Marketing, Rajshahi University, Rajshahi, Bangladesh
Most. Nargis Parvin, Islamia College Binodpur, Rajshahi, Bangladesh

ABSTRACT
The Purpose of this study was to develop and test a model based on the influence of price on consumer value formation. The primary goal of this study was to analyze consumer perceptions of price in relation to the mechanism in value formation based on consumer perceptions of price…Read more

Keywords: UAE, financial sector, economic development

Suggested citation: Chowdhury, M.H.K. & Parvin, M. (2005). A structural equation model of perceived price on value perceptions: a consumer psychology view. Skyline Business Journal, Volume 1, Issue 1. pp 1-6

Outsourcing - A Seesaw Ride of Challenges and Opportunities

Public project evaluation and selection

Corporate social responsibility awareness among students- a comparative study in UAE

Beena S Saji, Skyline College, UAE

ABSTRACT
The corporate scandals in United States ( Enron, Arthur Anderson, World com and Tyco) and elsewhere in the world (Paramalet in Italy, Yukos in Russia, China Construction Bank scam in China) have stimulated a frenzy of activities in business schools around the world…Read more

Keywords: Social responsibility, Employee satisfaction, Minority development, Women development, Employee development

Suggested citation: Saji, B.S. (2005). Corporate social responsibility awareness among students- a comparative study in UAE. Skyline Business Journal, Volume 1, Issue 1. pp 18-25

Gender and scents- An Empirical study on the purchase behavior of Men and Women of Dubai and Sharjah regions, U.A.E, towards Colognes and Perfumes

K. Shivakumar, Skyline College, UAE

ABSTRACT
From ancient times until date, fragrances have always been a part of man's history. People have used perfumes, oils and unguents on their bodies for thousands of years in lesser or greater amounts dependant on fashion whims. To gain an insight into the purchase behavior of both men and women of Dubai and Sharjah regions...Read more

Keywords: Perfume, Cologne, Purchase behavior, Women, Men

Suggested citation: Shivakuamr, K. (2005). Gender and scents- An Empirical study on the purchase behavior of Men and Women of Dubai and Sharjah regions, U.A.E, towards Colognes and Perfumes. Skyline Business Journal, Volume 1, Issue 1. pp 28-35

Watermarking data of relational databases - Issues and challenges

Palacholla Padmanabham, Skyline College, UAE
Hasan Al-Saedy, Skyline College, UAE
Mohd Abdul Salam, Skyline College, UAE

ABSTRACT
Watermarking data for copyright protection is an accepted technique adopted for digital information. This subject has been quite exhaustively researched and several techniques have been established for protecting copyrights for still images, audio and video files. Recently attempts...Read more

Keywords: Watermarking, relational databases

Suggested citation: Padmanabham, P., Saedy A.H. & Salam, M.A.(2005). Watermarking data of relational databases - Issues and challenges. Skyline Business Journal, Volume 1, Issue 1. pp 37-39

Performance evolution of Hypercube Computers through Simulation

Y. Jayanta Singh, Department of Information Technology, Skyline College, UAE
S.C. Mehrotra, Department of Computer Science and IT, Dr. B. Ambedkar Marathwada University. Aurangabad, India

ABSTRACT
A parallel processing system is such a system that a large amount of work is distributed equally among many processors and are made to work for a single solution. Hypercube computers are used for parallel processing. Hypercube computers are introduced under different names like cosmic cube...Read more

Keywords: Parallel processing, Hypercube, computing time, setup timing

Suggested citation: Singh, Y.J. & Mehrotra, S.C.(2005). Performance evolution of Hypercube Computers through Simulation. Skyline Business Journal, Volume 1, Issue 1. pp 41-44

Copycats thrive on the internet: a multivariate study of the attitudes of the undergraduate students in Dubai and Sharjah towards internet plagiarism

Vijaya Kumar Gudep, Business and Management Studies, Skyline College, Sharjah, UAE

ABSTRACT
The present research study investigates the UAE undergraduate students’ attitude towards the issue of Internet plagiarism and tests whether there is a significant difference between the attitudes of three types of respondents chosen for this study with respect to various factors affecting Internet plagiarism...Read more

Keywords: Internet plagiarism, World Wide Web (WWW), Principal components analysis (PCA), Varimax rotation, Eigen value and Rotated Component Matrix

Suggested citation: Gudep, V.K.(2005). Copycats thrive on the internet: a multivariate study of the attitudes of the undergraduate students in Dubai and Sharjah towards internet plagiarism. Skyline Business Journal, Volume 1, Issue 1. pp 45-52

Book Review - NO FRILLS: The Truth Behind The Low Cost Revolution In the Skies

By: Simon Calder, 2003; Virgin Books, London- ISBN 0753507706
Reviewed by: Amitabh Upadhya, Skyline College, Sharjah, UAE

Suggested citation: Amitabh, A. (2005). Review of NO FRILLS: The Truth Behind The Low Cost Revolution In the Skies, Simon Calder. Skyline Business Journal, Volume 1, Issue 1. pp 53-54