Volume 2 (2006)

EDITORIAL

Dr. A.K.Srivastava
Editor- In- Chief

The Fall, 2006 issue of Skyline Business Journal is now in your hands. In last two years the UAE economy has undergone a tremendous change and as a true monitor of changing trends…Read more

Personality Correlates of Self Monitoring Behavior – An Empirical Study

Beena S. Saji, Visiting Professor, Management UAE University, Al-Ain, UAE

ABSTRACT
Self-monitoring helps individuals to move higher up in their careers faster through regulating ones own behavior according to the situations, persons and events. …Read more

Keywords: Self-monitoring behaviour, Myer’s Brigg’s personality typology, introversion- extroversion, sensing-intuition, thinking-feeling, and perceiving-judging.

Suggested Citation: Saji, B. S. (2006). Personality Correlates of Self Monitoring Behavior – An Empirical Study. Skyline Business Journal, Volume 2, No. 1, pp 1-6.

Globalization: Realty of Myth?

Ravinder Kumar, Associate Professor, Department of Commerce and Business Studies, Jamia Milia Islamia, New Delhi – 110025, India

ABSTRACT
The terms Globalization and global business have attracted considerable attention in both academic and non-academic circles worldwide over the past half and one and a half decade....Read more

Keywords: Developed world, globalization, MNEs, myth, production function.

Suggested citation: Kumar, R. (2006). Globalization: Realty of Myth?. Skyline Business Journal, Volume 2, No. 1, pp 7-10.

Vibrant Harmonization of Leadership - A Model for Excellence in 21st Century

Fauzia Jabeen, Department of Business Management. M.G. University, Dubai Campus, Dubai, U.A.E

Vinita Mishra, Department of Business Management. M.G. University, Dubai Campus, Dubai, U.A.E

Online Tourism and Travel - Analysing Trends from Marketing Perspective

Manoj Dixit, Department of Public Administration, University of Lucknow

Rakesh Belwal, Department of Management, Addis Ababa University, Addis Ababa, Ethiopia

Gurmeet Singh, Department of Management & Public Administration, University of South Pacific, Fiji Islands

ABSTRACT
Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe.…Read more

Keywords: Online tourism, tourism industry, global trends, www, tourism marketing.

Suggested citation: Dixit, M., Belwal, R., & Singh, G. (2006). Online Tourism and Travel- Analysing Trends from Marketing Perspective. Skyline Business Journal, Volume 2, No. 1, pp 14-21.

Attitude Towards Women’s Roles in Perspective of Family – Social Environment among 

Madhu Mathur, Department of Psychology, C.C.S. University, Meerut

Saroj Aurora, Department of Psychology, C.C.S. University, Meerut

ABSTRACT
This study investigated the relationship between family social environment, self-esteem and attitude toward women's roles of career women...Read more

Keywords: Family social environment, self-esteem, professional advancement.

Suggested citation: Mathur, M., & Aurora, S. (2006). Attitude Towards Women’s Roles in Perspective of Family – Social Environment among India Career Women. Skyline Business Journal, Volume 2, No. 1, pp 22-26.

Low-Cost Strategy in the Air: Air Arabia - First in the Middle East

Amitabh Upadhya, Associate Professor, Travel & Tourism Studies, Skyline College, Sharjah, UAE

ABSTRACT
This paper studies the impact of Air-Arabia, the first low-cost carrier in the region. Being the first of its kind in the entire Middle-East North Africa (MENA) the low-cost model was on test...Read more

Keywords: Airline operations, airline strategies, low-cost-no-frills, regional travel.

Suggested citation: Upadhya, A. (2006). Low-Cost Strategy in the Air: Air Arabia- First in the Middle East. Skyline Business Journal, Volume 2, No. 1, pp 27-32.

Critical Evaluation of Customer Satisfaction/Dissatisfaction Level of Providing Agents and Physicians in the UAE Pharmaceutical Industry

Ashok K. Srivastava, Professor, Skyline College, P.O. Box 1797, Sharjah, UAE

Bassam. Al Hasham, Division Manager, Arabian Ethical Co., P.O. Box 9081, Dubai, UAE

ABSTRACT
The main aim of the research was to critically evaluate the customer satisfaction/dissatisfaction level of providing agents and physicians...Read more

Keywords: Customer satisfaction/ dissatisfaction, satisfaction-mobility model, Haye’s customer satisfaction model.

Suggested citation: Srivastava, A. K., & Al Hasham, B. (2006). Low-Cost Strategy in the Air: Air Arabia- First in the Middle East. Skyline Business Journal, Volume 2, No. 1, pp 33-39.