PRINT ISSN 1998-3425
PRINT ISSN 1998-3425
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EDITORIALDr. Amitabh Upadhya |
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Employer’s Attitude Towards E-Human Resource Management Adoption: Research On Higher Educational Institutions In Sokoto State, NigeriaAbubakar Allumi Nura, Usmanu Danfodiyo University, Nigeria |
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Returning Customer: Was that a planned purchaseMohammed Nadeem, National University, San Jose, USAABSTRACT Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs...Read more Keywords: Customer returns, product returns, return intentions, customer satisfaction, customer’ loyalty Suggested citation: Nadeem, M. (2011) Returning Customer: Was that a planned purchase. Skyline Business Journal, Volume 7, Issue 1, pp 11-17. |
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The Changing Dynamics Of ‘Think-Feel-Do’ Model And Its Implications For Advertising Business In The Sub-Saharan EnclaveAkpan, Idorenyin, American University of Nigeria, NigeriaGodwin Okon, Rivers State University of Science &Technology, Nigeria Presly Obukoadata, Delta State Polytechnic Ogwashi-Uku, Nigeria Uzoma Okugo Innocent Ihechu, Abia State University, Uturu, Nigeria ABSTRACT For many decades now, advertising practitioners have been confronted with the perplexing task of justifying advertising’s effectiveness in moderating consumers purchase decisions and behaviors. Consequently, huge efforts have been expended on developing theories that could guide advertisers to predict…Read more Keywords: Advertising, Think-Feel-Do, Sub Saharan enclave Suggested citation: Idorenyin,A. et al. (2011) The Changing Dynamics Of ‘Think-Feel-Do’ Model And Its Implications For Advertising Business In The Sub-Saharan Enclave. Skyline Business Journal, Volume 7, Issue 1, pp 18-27. |
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Factors Influencing The Consumers’ Intention to Shop OnlineShahzia Khan, Manipal University-Dubai Campus Dubai, United Arab Emirates Keywords: Online shopping; Intention; Shopping Convenience; Perceived risk; Relative advantage |
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Foreign Direct Investment and Retail Trade in India (The Consequences under Globalization)H.S. Yadav, Barkatullah University Bhopal, India |
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Study of Current Software Trends of Logistics Service Providers with Feasibility of Cloud Computing as an AlternativeNihar Kumthekar, S P Jain School of Global Management, Dubai, UAE |