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BBA IN MARKETING & RETAIL MANAGEMENT

 

 

INTRODUCTION

The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of retail trading, investment & retail banking, logistics & supply chain management and marketing of various other services and products. It is among the countries witnessing fastest growth of retailing in terms of new stores opening and job creation. All these sectors require qualified and trained manpower in the relevant fields of Marketing and Retail Management

BBA in marketing and retail management is intended to prepare students to comprehend basic marketing & retail management concepts and operations. As this program progress, it aims at making students understand various facets of marketing and retail management in the ever-changing business environment. BBA in marketing and retail management infuses pragmatism into the theory and empowers students to apply the concepts in work context. It also prepares students to pursue higher academic pursuits in the field of marketing and retail management.

 

PROGRAM SUMMARY

Marketing and Retail Management - Goals

  1. To develop an understanding of various dimensions of marketing and retail management concepts to analyze market situations.
  2. To develop skills to communicate with target markets.
  3. To develop understanding of marketing and retail management processes and operations in distribution and supply chain management.
  4. To develop analytical thinking, evaluating and solving marketing and retail management problems.

 

Marketing and Retail Management -​ Objectives

Students will be able to:

  1. Demonstrate an understanding of concepts, principles and theories of marketing and retail management functions.
  2. Demonstrate the use of skills, tools and techniques for problem solving in marketing and retail management operations.
  3. Apply marketing and retail management concepts and techniques to analyze market trends.
  4. Plan, analyze, implement and evaluate the marketing and retail management programs under various situations of businesses.
  5. Evaluate policies and formulate appropriate marketing and retail management strategies for business organizations.

 

Duration

Total credits required for graduation – 120

The 4 year – 8 semester degree program can be accelerated by taking summer semesters.

Morning classes - 9:30 AM to 1:15 PM.

Evening class – 07:00 PM to 10:00 PM (Sunday - Thursday).

 

Recognition

At the end of duration of the program, students are awarded a Bachelor of Business Administration degree mentioning their area of specialization.

Degrees are recognized and stamped by the Ministry of Higher Education and Scientific Research, UAE

 

Intakes

There are three admission intakes for the BBA program namely May, September and January each year

COURSE CURRICULUM

MARKETING & RETAILS MANAGEMENT (MAJOR)

CORE COURSES

CODE COURSE CREDITS PREREQUISITE
MKT3110 Consumer Behaviour 3 MKT2201
MKT3111 Marketing Communication 3 MKT2201
MKT3112 Retail Management 3 MKT2201
MKT4213 Logistics and Supply Chain Management 3

MAT 1102, MKT2201

MKT4114 Store Operations 3 MKT2201

 

CAPSTONE COURSES

CODE COURSE CREDITS PREREQUISITE
MKT4116 Retail Merchandizing and Pricing 3 Senior Status

 

ELECTIVE COURSES - CHOOSE ANY ONE

CODE COURSE CREDITS PREREQUISITE
MKT4115 Mall Management (E,P) 3 MKT2201
MKT4117 Visual Merchandizing and Store Design (E) 3 MKT2201
MKT4118 Sales Management (E) 3 MKT2201
Total Credits required in Marketing and Retail Management 21  

S – Senior Level, C – Capstone, E – Elective,
E, P – Elective & Protected and P – Protected​​

SCHOOL OF BUSINESS:

Choose Marketing and Retail Management when your passion includes sales, consumer behavior, store operations, merchandising, and management. Job opportunities for this major are ever growing as the economy progresses and more businesses are established.

Possible Careers:
Marketing & Sales Management Channel Management Advertising Brand Management Product Management Store Management Visual Merchandising Mall Management Media Planning Marketing Research Merchandising Management
 
Marketing Research Analyst Product Manager Brand Managers Client Executives Media Managers Store Managers Market Analysis Customer Service Marketing Manager Sales Manager Visual Merchandisers Mall Managers

 

GENERAL EDUCATION

INTRODUCTION


The general education program at the BBA level is designed to develop a well rounded personality. The courses aim at improving communication & interpersonal skills along with instilling in students lifelong learning attitude. An all inclusive knowledge base that is provided to the students encompassing science, computing, humanities, and culture inculcates a sensitive and scientific temper in the young professionals.

GOALS

Student will be able to:

  1. a. Demonstrate an understanding of the basic scientific principles for application in decision-making
  2. b. Comprehend and Explain human civilization, culture, ethical values, and religion, with a view to understanding of the global community.
  3. c. Develop skills in business communication
  4. d. Demonstrate skills of information technology in effective data processing and analyzing
  5. e. Develop skills in problem solving through the application of both critical thinking techniques and mathematical & statistical tools

COURSE CURRICULUM

GENERAL EDUCATION COURSES

CODE COURSE CREDITS PREREQUISITE
CIS1001 COMPUTER SKILLS-I 3 None
CIS2102 COMPUTER SKILLS-II 3 CIS1001
ENG1001 ENGLISH COMPOSITION 3 None
ENG1102 BUSINESS COMMUNICATION 3 ENG1001
ENG2103 ADVANCED ENGLISH COMPOSITION 3 ENG1001
GEN1001 GENERAL STUDY SKILLS 2 None
GEN1002 COMMUNITY SERVICES & SPORTS 1 None
HUM1001 ISLAMIC CULTURE 3 None
HUM1002 CRITICAL THINKING & PROBLEM SOLVING 3 None
HUM2003 INTRODUCTION TO HUMANITIES 3 None


BUSINESS EDUCATION

INTRODUCTION

The Business Education Program aims at providing conceptual background to the students in core business & management areas. Program contents have been designed to expose students to the functions of business, organization structure & design, finance and legal aspects of business towards developing an attitude for conducting and leading business enterprises effectively and innovatively.    

 

GOALS

  1. To develop business competencies among students to meet the challenges of business environment.
  2. To develop conceptual clarity of business management processes in the functional areas.
  3. To develop business decision making skills through business analytics.
  4. To develop research skills in understanding business trends and practices.
  5. To inculcate values and ethical behavior necessary for conducting business.​​

 

 

OBJECTIVES

Student will be able to:

  1. Gain knowledge of economics, finance, management, marketing, business systems and innovative business practices
  2. Demonstrate understanding of multicultural & ethical issues in business and management practice
  3. Develop skills in business management and research techniques
  4. Analyze micro and macro business environments for effective decision making and formulating business strategies
  5. Relate best practices in industry through professional interaction​

​​

 

COURSE CURRICULUM

CORE COURSES
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
ACC1001 PRINCIPLES OF ACCOUNTING-I 3 NONE CORE COURSE
ACC2102 PRINCIPLES OF ACCOUNTING-II 3 ACC1001 CORE COURSE
BUS3101 QUANTITATIVE TECHNIQUES FOR BUSINESS 3 MAT1102 CORE COURSE
BUS3103 BUSINESS RESEARCH METHODS 3 MAT1102 CORE COURSE
BUS3104 ENTREPRENEURSHIP 3 MGM1001 CORE COURSE
BUSINESS ETHICS  2 None CORE COURSE
BUS4207 INTERNATIONAL BUSINESS 3 ECO 2102, FIN 2101 CORE COURSE
ECO2001 MICRO ECONOMICS 3 None CORE COURSE
ECO2102 MACRO ECONOMICS 3 ECO2001 CORE COURSE
FIN2101 PRINCIPLES OF FINANCE 3 ACC1001 CORE COURSE
MIS4101 MANAGEMENT INFORMATION SYSTEMS 3 CIS2102 CORE COURSE
LAW2001 BUSINESS LAW 3 None CORE COURSE
MKT2201 PRINCIPLES OF MARKETING 3 ECO2001 & ACC1001 CORE COURSE
MGM1001 PERSPECTIVE OF MANAGEMENT 3 None CORE COURSE
MGM4105 OPERATIONS MANAGEMENT 3 MGM1001 CORE COURSE


CAPSTONE COURSES
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
MGM4406 STRATEGIC MANAGEMENT (C,S) 3 FIN2101, MKT2201, MGM4105, Senior Status Capstone and senior status course
IND4102/IND4203 Internship (C,S) OR Internship Project (C,S) 3 Senior Status/Senior Status & BUS3101 Capstone and senior status course


ELECTIVES - CHOOSE ANY FOUR
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
BUS3102 Innovation (E,P) 3 HUM1002 ELECTIVE AND PROTECTED COURSE
BUS3005 Cross Cultural Communication (E) 3 None ELECTIVE COURSE
MGM3102 Organizational Behavior(E) 3 MGM1001 ELECTIVE COURSE
MGM3103 Management Of Human Resources (E) 3 MGM1001 ELECTIVE COURSE
MGM3104 Customer Relations Management (E) 3 MGM1001 ELECTIVE COURSE
MKT3202 E- Marketing (E) 3 CIS 1001 ELECTIVE COURSE
Total credits required in Business Education 63 ELECTIVE COURSE

 

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CAMPUS LOCATION

MAIN CAMPUS

NIGERIA OFFICE

Kano Office

Abuja Office

KAZAKHSTAN OFFICE

  • Almaty, 98 Baitursynuv Street, Office 3, Kazakhstan
  • +7 727 292 08 58 / +7 727 351 50 50
  • alik@axis-edu.kz

PAKISTAN OFFICE

MOROCCO OFFICE

TAJIKISTAN OFFICE

  • Makhsut Street 156, Dushanbe city, Tajikistan,734019
  • +992 372 32 42 33, +992 985 22 49 89
  • b.khusrav.m@gmail.com

KYRGYZSTAN OFFICE