BBA Concentration in Tourism and Hospitality Management
Overview
The tourism and hospitality industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future.
The tourism and hospitality sector in UAE is in the forefront of the entire Gulf and the Middle East region. Being one of the primary contributors to the GDP in the region tourism finds place of pride in long-term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3’S’ (Sun, Sand and Sea) factor of destination attraction to 5’S’, which includes Safety and shopping as a major feature for the UAE visitors. According to WTTC, in 2016 travel and tourism directly supported 317,500 jobs (5.4% of total employment). This is expected to rise by 2.4% pa to 410,000 jobs (5.9% of total employment) in 2027.
BBA with concentration in Tourism and Hospitality Management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE, cruise companies, event management, catering companies, museums and cultural venues, and retail sectors in the region and world - wide.
Goals
PLG1 - Demonstrate knowledge and its application for business management.
PLG2 - Develop skills to manage business effectively.
PLG3 - Enhance competencies for effective decision making in business management.
PLG4 - Embed values to manage and sustain businesses.
PLG5 - Develop strategies to lead business towards success.
Students Outcomes (Program Learning Outcomes)
Tourism and Hospitality Management Concentration Learning Outcomes (CoLOs)
Industries
Custom Designed Tours
Independent Tours
Special Interest Tour
Escorted Tour
Typical Job Titles
Reservations Agent
Flight Attendant
Customer service representative
Front desk Manager
Rental Agent
Sales Executive
Sales Manager
F&B Manager
Catering Manager
Customer Service
Curriculum
| Code | Course | Credits | Prerequisite |
|---|
| CIS1001 | Essentials of IT | 3 | NONE | Core Course |
|---|---|---|---|---|
| ENG1001 | English | 3 | NONE | Core Course |
| ENG1102 | Business Communication | 3 | ENG1001 | Core Course |
| GEN1001 | Core Life Skills and Happiness | 3 | NONE | Core Course |
| GEN1002 | UAE Society | 3 | NONE | Core Course |
| GEN1003 | Critical Thinking and Problem Solving | 3 | NONE | Core Course |
| GEN2004 | General Science | 3 | NONE | Core Course |
| GEN2005 / GEN2006 | Basic Arabic / Advanced Arabic | 3 | NONE | Core Course |
| GEN2007 | Islamic Culture | 3 | NONE | Core Course |
| GEN2008 | Innovation Entrepreneurship and Sustainability | 3 | NONE | Core Course |
| MAT1001 | Business Mathematics | 3 | NONE | Core Course |
| MAT1102 | Business Statistics | 3 | MAT1001 | Core Course |
| GENERAL EDUCATION CREDITS | 36 | |||
Admissions
Financial Support
In 2022, 56% graduate students received financial support towards their tuition fees.
Financial Support Options:
Undergraduate Merit Scholarships
Youth Empowerment Scholarships
Tuition Discount for Sponsored Undergraduates
