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BBA Concentration in Tourism and Hospitality Management

Overview

The tourism and hospitality industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future. 
 
The tourism and hospitality sector in UAE is in the forefront of the entire Gulf and the Middle East region. Being one of the primary contributors to the GDP in the region tourism finds place of pride in long-term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3’S’ (Sun, Sand and Sea) factor of destination attraction to 5’S’, which includes Safety and shopping as a major feature for the UAE visitors.  According to WTTC, in 2016 travel and tourism directly supported 317,500 jobs (5.4% of total employment). This is expected to rise by 2.4% pa to 410,000 jobs (5.9% of total employment) in 2027.
 
BBA with concentration in Tourism and Hospitality Management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE, cruise companies, event management, catering companies, museums and cultural venues, and retail sectors in the region and world - wide.
Goals

Custom Designed Tours

Independent Tours

Special Interest Tour

Escorted Tour

Typical Job Titles

Reservations Agent

Flight Attendant

Customer service representative

Front desk Manager

Rental Agent

Sales Executive

Sales Manager

F&B Manager

Catering Manager

Customer Service

Curriculum

Code Course Credits Prerequisite
General Education Courses
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Financial Support

In AY 2023-2024, more than 60% of the students received financial support towards their tuition fees.

Financial Support Options:

Meritorious Scholarship

MOU (Memorandum of Understanding) Scholarship

Sports Scholarship

Youth Empowerment Scholarship

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Accreditation

Faculty

Prof. Naseem Abidi

Professor, Deputy Vice-Chancellor – Operations, Dean SOB

Prof. Nizar M.F. Sahawneh

Professor, Program Chair - MBA - SOB

Dr. Ramakrishna Yanamandra

Associate Professor, Program Chair - BBA - SOB

Prof. Mohammad Inairat

Professor, Vice Chancellor

Dr. Deepak Kalra

Professor, Deputy Vice-Chancellor – Strategy and Quality Assurance

Prof. Naseem Abidi

Professor, Deputy Vice-Chancellor – Operations, Dean SOB

Prof. Nizar M.F. Sahawneh

Professor, Program Chair - MBA - SOB

Dr. Ramakrishna Yanamandra

Associate Professor, Program Chair - BBA - SOB

Prof. Mohammad Inairat

Professor, Vice Chancellor

Dr. Deepak Kalra

Professor, Deputy Vice-Chancellor – Strategy and Quality Assurance

Prof. Naseem Abidi

Professor, Deputy Vice-Chancellor – Operations, Dean SOB

Prof. Nizar M.F. Sahawneh

Professor, Program Chair - MBA - SOB

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