Sifile Obert, Department of Business Management and Entrepreneurship, Chinhoyi University of Technology, Zimbabwe
Sithole Daniel, Chinhoyi University of Technology, Graduate Business School, Zimbabwe
Mbizi, Chinhoyi University of Technology, Graduate Business School, Zimbabwe
Chavunduka Desderio, Department of Business Management and Entrepreneurship, Chinhoyi University of Technology, Zimbabwe

Though there are various Corporate Social Responsibility (CSR) initiatives by the Zimbabwe Parks and Wildlife Management Authority (ZPWMA), through the Communal Areas Management of Indigenous Resources (CAMPFIRE) and wildlife conservation in Zimbabwe is facing perennial challenges that range from illegal hunting, wildlife habitat fragmentation, and wildlife retaliatory killings. The main objective of the study is to assess the adoption of effective CSR initiatives on communities around Hwange National Park on wildlife conservation. A case study research design was used where the target population was communities living around Hwange National Park. Purposive and simple random sampling techniques were used. The data collected from questionnaires was analysed using SPSS and interview data was placed into thematic areas according to objectives. Findings were that there is a legal framework for CSR in place but the challenge is on its implementation. It was noted in the study that the community is not being involved in the conservation of wildlife. The findings also indicated that the economic situation is affecting the daily operation of Hwange National Park; hence, there is reduction of CSR funding which includes the provision of social services. From the study, it was observed that some of the infrastructure like boreholes and roads were no longer being serviced on time due to limited resources. The study recommends that the use of education and awareness campaigns are essential for the conservation of the resources in the protected area.

Keywords: CAMPFIRE, corporate social responsibility, Hwange National Park, sustainable wildlife conservation and Zimbabwe.

Suggested citation: Obert, S., Daniel, S., Mbizi., & Desderio, C. (2021). Adoption of Corporate Social Responsibility (CSR) initiatives in promoting sustainable wildlife conservation in communities around Hwange national park, Zimbabwe. Skyline Business Journal, 17(2), 17-32.

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Sifile Obert, Department of Business Management and Entrepreneurship, Chinhoyi University of Technology, Zimbabwe
Sithole Daniel, Chinhoyi University of Technology, Graduate Business School, Zimbabwe
Mbizi, Chinhoyi University of Technology, Graduate Business School, Zimbabwe
Chavunduka Desderio, Department of Business Management and Entrepreneurship, Chinhoyi University of Technology, Zimbabwe

Obert, S., Daniel, S., Mbizi., & Desderio, C. (2021). Adoption of Corporate Social Responsibility (CSR) initiatives in promoting sustainable wildlife conservation in communities around Hwange national park, Zimbabwe. Skyline Business Journal, 17(2), 17-32. DOI: https://doi.org/10.37383/SBJ170202