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Editorial
As we usher in the new year in Volume 20, Issue 1 of the Skyline Business Journal, we are thrilled to present a collection of insightful and pioneering research...Read more
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Sales Enablement in Business-to-Business (B2B) Context: An Exploratory Case Study on Implementation and Key Areas
Simone Severini, Department of Economics and Law University of Macerata, Macerata, Italy
Alessandro Romoli, International Studies of Rome University, Department of International Humanities and Social Sciences, Rome, Italy
Silvio Cardinali, Department of Management, University Polytechnic of Marche, Ancona, Italy
Giulia Amadio, Department of Economics and Law, University of Macerata, Italy
ABSTRACT
In recent years, sales organizations have faced a complex array of operational challenges, ranging from a shift towards remote work to fl…Read more
Keywords: Sales enablement, sales operation, business-to-business, sales strategy
Suggested citation: Severini, S., Romoli, A., Cardinali, S., & Amadio, G. (2024). Sales Enablement in Business-to-Business (B2B) Context: An Exploratory Case Study on Implementation and Key Areas. Skyline Business Journal, 20(1), 1-24.
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Forecasting the Unemployment Rate in the United States
Jesús Constant, Business School, Tecnologico de Monterrey, Mexico
Jaime Ruiz, Business School, Tecnologico de Monterrey, Mexico
Martha Martínez, Business School, Tecnologico de Monterrey, Mexico
Orlando López, Business School, Tecnologico de Monterrey, Mexico
Jesús C. Téllez, Business School, Tecnologico de Monterrey, Mexico
ABSTRACT
The U.S. unemployment rate serves as a critical economic indicator, playing a pivotal role in assessing economic…Read more
Keywords: Unemployment rate, machine learning, confusion matrix, forecasting
Suggested citation: Constant J., Ruiz, J., Martínez, M., López,, O., & Téllez, J. C. (2024). Forecasting the Unemployment Rate in the United States. Skyline Business Journal, 20(1), 25-33.
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The role of Auditor’s remuneration and Audit committee’s impact on the Firm Performance
Hamza Naim, Assistant Professor, DSEU, Delhi, India
Lata Rani, Associate Professor, DSEU, Delhi, India
Akhand Pratap Singh, Assistant Professor, DSEU, Delhi, India
Sneha Gupta, Assistant Professor, DSEU, Delhi, India
Aqila Rafiuddin, Global Visiting Faculty Tecnologico de Monterrey Mexico
ABSTRACT
The present study on the manufacturing and services firms of NSE 500 Index, India, examines...Read more
Keywords: Audit Committee, Firm Performance, Nifty 500 Index, Auditor Remuneration, Audit Fees, Auditor Fees
Suggested citation: Naim, H., Rani L., Kajol, Singh A. P., Gupta, S., & Rafiuddin A. (2024). The role of Auditor’s remuneration and Audit committee’s impact on the Firm Performance. Skyline Business Journal, 20(1), 34-51.
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The Mediating Role of Perceived Investment in Employee Development in the Relationship between Transformational Leadership and Task Performance among First-Line Managers in the Banking Sector
Abdallatif Abuowda, Department of Public Administration Al-Istiqlal University – Palestine
ABSTRACT
The Multiple leadership studies have established a connection between transformational leadership…Read more
Keywords: Transformational Leadership, Investment in employee development, Task performance, First-line Managers
Suggested citation: Abuowda, A. (2024). The Mediating Role of Perceived Investment in Employee Development in the Relationship between Transformational Leadership and Task Performance among First-Line Managers in the Banking Sector. Skyline Business Journal, 20(1), 52-72.
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An Investigation of the Impact of Sales Promotion Techniques on Consumer Buying Behavior in the Chittagong Metropolitan Area
Tahmina Reza, Premier University, Chittagong, Bangladesh
Farah Israt Tania, Premier University, Chittagong, Bangladesh
ABSTRACT
Sales promotion is widely recognized as a highly effective marketing tool for communicating…Read more
Keywords: Sales promotion, price discount, coupons, free sample, buy one get one, consumer purchase decision
Suggested citation: Reza, T., & Tania, F. I. (2024). An Investigation of the Impact of Sales Promotion Techniques on Consumer Buying Behavior in the Chittagong Metropolitan Area. Skyline Business Journal, 20(1), 73-90.
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