Md. Humayun Kabir Chowdhury, Department of Marketing, Rajshahi University, Rajshahi, Bangladesh
Most. Nargis Parvin, Islamia College Binodpur, Rajshahi, Bangladesh

The Purpose of this study was to develop and test a model based on the influence of price on consumer value formation. The primary goal of this study was to analyze consumer perceptions of price in relation to the mechanism in value formation based on consumer perceptions of price. Consumer perceived value is hypothesized to be formed with the interactions between/among product quality, risk, and sacrifice. The results of this study have generated some interesting findings. Mainly, the study identified the fact that the link- ages between the perceived price and perceived value are not completely mediated by perceived quality and sacrifice suggesting that there is an additional variable (Perceived Risk) that also mediate the linkages. The major findings are discussed and directions for future research are suggested.

Keywords: UAE, financial sector, economic development

Suggested citation: Chowdhury, M.H.K. & Parvin, M. (2005). A structural equation model of perceived price on value perceptions: a consumer psychology view. Skyline Business Journal, Volume 1, Issue 1. pp 1-6

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Chowdhury, M.H.K. & Parvin, M. (2005). A structural equation model of perceived price on value perceptions: a consumer psychology view. Skyline Business Journal, Volume 1, Issue 1. pp 1-6