K. Shivakumar, Skyline College, UAE

From ancient times until date, fragrances have always been a part of man's history. People have used perfumes, oils and unguents on their bodies for thousands of years in lesser or greater amounts dependant on fashion whims. To gain an insight into the purchase behavior of both men and women of Dubai and Sharjah regions, UAE towards colognes/perfumes, a survey was carried out in Dubai and Sharjah regions of the UAE, averages, percentages, factor analysis, and Student’s t– test were used for analyzing the data. The study revealed some similarities in the frequency of purchase and reason for usage of colognes/perfumes, preferences for branded products and differences in the attributes considered, shop loyalty, time spent on purchase. Based on the analysis of the results and conclusions the author suggests use of Newspaper, Television and Magazine as media and stress on uniqueness of scent and quality of products in all promotional activities.

Keywords: Perfume, Cologne, Purchase behavior, Women, Men

Suggested citation: Shivakuamr, K. (2005). Gender and scents- An Empirical study on the purchase behavior of Men and Women of Dubai and Sharjah regions, U.A.E, towards Colognes and Perfumes. Skyline Business Journal, Volume 1, Issue 1. pp 28-35

{jd_file file==136}

Shivakuamr, K. (2005). Gender and scents- An Empirical study on the purchase behavior of Men and Women of Dubai and Sharjah regions, U.A.E, towards Colognes and Perfumes. Skyline Business Journal, Volume 1, Issue 1. pp 28-35