Volume 10 (2014)

Pedro Moreira
Abstract

The study includes results based on four versions of the ultimatum game, with parallel questions directed to money proposals and time proposals. The four versions were designed to manipulate the study main variable, the interpersonal distance of the economic agents, in two variants: (1) physical distance, and (2) psychological distance. The results revealed a stable pattern of proposals for the physical distance condition and the psychological distance condition. The tests on the object of the game revealed differences between the money format and the time format. The study conclusions and the stability found in the proposals independently of the physical and psychological distance can be applied to economic decisions in no-negotiation settings as online or website based e-business. Applications to the travel and tourism industry are online commerce and reservations as e-ticketing for airlines, hotel internet reservations, travel packages, tours, travel activities, events, travel insurance and other online business services.

Keywords: Ultimatum game, physical distance, psychological distance, economic agents decision patterns, economic valuelimits and efficiency, online economy.

Suggested citation: Moreira, P.(2014). The ultimatum game and the nature of the distance of the economic agents: physical distance and psychological distance. Skyline Business Journal, Volime 10, Issue 1,pp 9-16.

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Suggested citation

Moreira, P.(2014). The ultimatum game and the nature of the distance of the economic agents: physical distance and psychological distance. Skyline Business Journal, Volime 10, Issue 1,pp 9-16.