Volume 19 Issue 1 (2023)

Corporate social responsibility and its relationship with the organizational performance of manufacturing companies in Guadalajara, Mexico

Paola Irene Mayorga-Salamanca University of Guadalajara, Mexico This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract
Over the years, the concept that companies commit to society has had to be perfected, mainly to protect and defend society, and there have been voluntary actions taken by the companies for positive social, economic, and environmental development. Faced with this dynamism, everyday more people are interested in demanding transparency from companies in their accounts. It is no longer enough to respond only to their shareholders and the state in fiscal matters. Companies must aim to generate welfare for their stakeholders, which naturally gener- ates welfare for other groups, such as society. This research explored the relationship between CSR and organiza- tional performance in manufacturing SMEs in the Guadalajara Metropolitan, considering dimensions such as philanthropy, value creation, organizational identity, organizational image, product quality and image, market share, customer satisfaction, and personal satisfaction, as well as productivity, profitability, and efficiency. For this purpose, samples from manufacturing SMEs in agribusiness, footwear, rubber, metal mechanics, and furniture businesses were taken and measured through 87 indicators. The methodology is applied through a structural equation model (SEM). In general terms, the result supports a positive and significant relationship between the implementation of CSR and the organizational performance of manufacturing SMEs, as adopting these practices results in a positive course of action for the firm.

Keywords: Manufacturing SMEs, CSR, Organizational Performance, Mexico

Suggested citation: Mayorga-Salamanca, P. I. (2023). Corporate social responsibility and its relationship with the organizational performance of manufacturing companies in Guadalajara, Mexico. Skyline Business Journal, 19(1), 1-22.

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Suggested citation
Mayorga-Salamanca, P. I. (2023). Corporate social responsibility and its relationship with the organizational performance of manufacturing companies in Guadalajara, Mexico. Skyline Business Journal, 19(1), 1-22.