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Sales Promotion Strategies and Consumer Patronage of Fast-Moving Consumer Goods in Osun State, Nigeria
Zekeri Abu, Department of Business and Entrepreneurship, Faculty of Management Sciences, Kwara State University, Malete, Nigeria. zekeri.abu@kwasu.edu.ng
Kayode Muhammed Ibrahim, Department of Business and Entrepreneurship, Faculty of Management Sciences, Kwara State University, Malete, Nigeria. ibrahim.kama93@gmail.com
Abidemi Adedayo Hassan, Postgraduate Student, Department of Social Statistics and Demography, University of Southampton hh3n23@soton.ac.uk
Moses Taye ONI, Department of Business and Entrepreneurship, Kwara State University, Malete, Ilorin. onitaye96@gmail.com
ABSTRACT
Despite widespread adoption of sales promotion strategies in the FMCG sector, businesses in Nigeria, including Unilever, continue to face challenges in maximizing consumer engagement…Read more
Keywords: Sales promotion, Premium, Consumer patronage, promotional tools, FMCG.
Suggested citation: Abu, Z., Ibrahim, K. M., Hassan, A. A., & ONI, M. T. (2024). Sales Promotion Strategies and Consumer Patronage of Fast-Moving Consumer Goods in Osun State, Nigeria. Skyline Business Journal, 20(2), 1- 17.
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Exploring the Impact of Relationship Marketing on Client Loyalty: Evidence from the Insurance Industry
Ezekiel Olakunle Oluwabiyi, Department of Business Administration and Marketing Faculty of Management Sciences Babcock University, Ilishan-Remo, Ogun State, Nigeria Email: koluwabiyi@gmail.com
Timilehin Olasoji Olubiyi, Department of Business Administration and Marketing Faculty of Management Sciences Babcock University, Ilishan-Remo, Ogun State, Nigeria Email: drtimiolubiyi@gmail.com
Pooja Darda, Department of Business Administration and Marketing Jaipuria Institute of Management, Indore India Email: pooja.darda@jaipuria.ac.in
ABSTRACT
The insurance market is highly competitive, which makes customer acquisition difficult and expensive. Any plan that focuses on…Read more
Keywords: Customer loyalty, insurance industry, relationship marketing
Suggested citation: Oluwabiyi, E. O., Olubiyi, T. O., & Darda, P. (2024). Exploring the Impact of Relationship Marketing on Client Loyalty: Evidence from the Insurance Industry. Skyline Business Journal, 20(2), 18- 35.
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The Impact of Performance Appraisal Systems on Staff Productivity: A Study of Kwara State University, Nigeria
Dolapo Stephen Akinwumi, Department of Business and Entrepreneurship Kwara State University, Malete dolapoakinwumi96@gmail.com
ABSTRACT
This research work examines the impact of performance appraisal systems on staff productivity of the Kwara State University Malete, Nigeria. This study employed a survey approach...Read more
Keywords: performance appraisal, employee productivity, feedback systems
Suggested citation: Akinwumi, D. S. (2024). The Impact of Performance Appraisal Systems on Staff Productivity: A Study of Kwara State University, Nigeria. Skyline Business Journal, 20(2), 36- 49.
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Skill Acquisition and Entrepreneurial Confidence Among Students of Kwara State University
Dolapo Stephen Akinwumi, Department of Business and Entrepreneurship, Kwara State University, Malete. dolapoakinwumi96@gmail.com
Kayode Muhammed Ibrahim, Department of Business and Entrepreneurship, Kwara State University, Malete. Ibrahim.kama93@gmail.com
ABSTRACT
Despite the increased focus on entrepreneurial skills teaching and learning experiences, students find it challenging to apply them effectively and independently…Read more
Keywords: Entrepreneurial Skill, Soft Skill Acquisition, Entrepreneurial Confidence
Suggested citation: Akinwumi, D. S., & Ibrahim, K. M. (2024). Skill Acquisition and Entrepreneurial Confidence Among Students of Kwara State University. Skyline Business Journal, 20(2), 50- 63.
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The Transformative Impact of Digital Business on Modern Entrepreneurship and Market Dynamics
Khan Mohd Maaz, Department of Business Administration, Aligarh Muslim University, India Email: maazesps@gmail.com
Parvaiz Talib, Department of Business Administration, Aligarh Muslim University, India Email: ptalib.ba@amu.ac.in
ABSTRACT
This study discusses the impact of digital business on the modern business world. The rise of online shopping and selling has transformed the way businesses operate and interact…Read more
Keywords: E-Business, Entrepreneurship, Digital Business, Opportunities
Suggested citation: Maaz, K. M., & Talib, P. (2024). The Transformative Impact of Digital Business on Modern Entrepreneurship and Market Dynamics. Skyline Business Journal, 20(2), 64- 81.
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