Manoj Dixit, Department of Public Administration, University of Lucknow

Rakesh Belwal, Department of Management, Addis Ababa University, Addis Ababa, Ethiopia

Gurmeet Singh, Department of Management & Public Administration, University of South Pacific, Fiji Islands

Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tour. we products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific informative for such qualitative analysis. The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well at losing customers with phases and minuses respectively. Keeping this in view, online tourism is all set to reengineer most of the processes supporting travel and tours as a whole. Organizational information systems and the Internet have resulted in new ways and methods of conducting business. Airlines, Travel Intermediaries and Hotel Industry as functional stakeholders in the tourism process are expected to gain in the process. There are certain challenges, reservations and hiccups concerning the access, adoption, growth, and implementation of the online technology in tourism. However, it's very much in our hands to overcome the weaknesses by making optimum use of the technology.

Dixit, M., Belwal, R., & Singh, G. (2006). Online Tourism and Travel- Analysing Trends from Marketing Perspective. Skyline Business Journal, Volume 2, No. 1, pp 14-21.