Peeush Ranjan Agrawal, Motilal Nehru National Institute of Technology Allahabad, India
Vibhuti Tripathi, Motilal Nehru National Institute of Technology Allahabad, India

Technological innovation and IT implications can serve as a significant differentiator through which retailers create and deliver value to their customers. Researchers have made an attempt to identify the factors that motivate customers of different age groups and genders to choose a mega retail outlet in three major cities of India. This research work has explored and identified the issues of technological development and its association with the concept of customer satisfaction.
In all, 410 respondents were randomly selected for a store- intercept survey of visiting customers in three cities Delhi, Indore and Mumbai to extract their views and opinion on a structured questionnaire. The empirical survey indicates, shift in choices of the customers in a store selection, from standardized services to factors linked to convenience and shopping experience.

Keywords: Organized Retailing, Customer Satisfaction, Technology infusion in Retailing, Store Selection Preferences.

Suggested citation: Agarwal, P.R. & Tripiti, V. (2007). Emerging shoppers’ paradise, the mega retail outlets in India: a survey report on preferences out of it implication. Skyline Business Journal, Voume 4, No.1, pp 26-32

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Agarwal, P.R. & Tripiti, V. (2007). Emerging shoppers’ paradise, the mega retail outlets in India: a survey report on preferences out of it implication. Skyline Business Journal, Voume 4, No.1, pp 26-32