Ahmed Shahriar Ferdous, North South University, Dhaka, Bangladesh
Shahid Hossain, North South University, Dhaka, Bangladesh

The purpose of study is to investigate attitudinal differences between local and foreign made products among Bangladeshi consumers. Additionally, the paper investigates degree of consumer ethnocentrism in the Bang- ladeshi market and test empirically, through structural equations modeling, the association between con- sumer ethnocentrism, attitudes and purchase intentions. The findings in the study revealed that Bangladeshi consumers surveyed for the purpose of this study are moderately ethnocentric. For the majority of product category and respective attribute tested significant differences were found between consumer attitudes toward local and foreign made products. Structural path results confirmed significant associations between consumer ethnocentrism, attitudes and purchase intention. In terms of practical implication the findings provides un- derstanding for foreign firms in terms of what their scenario are when they consider Bangladeshi market and also add tremendous value for both multinational and local companies while formulating marketing strategy in countries belonging to transitional economies.

Keywords: Consumer Ethnocentrism, Consumer Attitudes, Purchase Intention, Structural Equations Modeling

Suggested citation: Ferdous, A. S. & Hossain, S. (2008).Consumer ethnocentrism, attitudes and intention to purchase: Bangladeshi evidence through application of Structural Equation Modeling (SEM). Skyline Business Journal, Volume 4, No 2,pp 11 -18.

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Ferdous, A. S. & Hossain, S. (2008).Consumer ethnocentrism, attitudes and intention to purchase: Bangladeshi evidence through application of Structural Equation Modeling (SEM). Skyline Business Journal, Volume 4, No 2,pp 11 -18.