Abdullah Al Faruq, North South University, Bangladesh
Samia Ferdous, North South University, Bangladesh

Piracy, though a global phenomenon, is most rampant in China. Hence, it is prudent for companies to proactively design anti- piracy strategies to protect their intellectual properties. This paper demonstrates the strategic solutions obtained by compa- nies in China taking the cases of the Walt Disney and Grand Smart, a Chinese licensee of Disney. A comparative analysis of anti-piracy strategies of the large multinational corporation (MNC) Disney and those of the relatively smaller local firm, Grand Smart is conducted through secondary research. Findings reflect that Disney’s strategies, to avert third party copy- ing and licensee overrun, are mainly formal and proactive in nature. Contrarily, Grand Smart, having limited resource and power, apart from complying with licensors’ formal anti-piracy strategies, mainly applies informal solutions. Notwithstand- ing these differences of formal or informal strategies, both companies consciously apply some kind of solutions to combat with piracy, which is also recommended for other companies operating in China regardless of their sizes.

Keywords: piracy; anti-piracy strategy; China; Walt Disney; licensee; intellectual properties; MNCs; multinational corpora- tion; SMEs; small and medium-sized enterprise

Suggested citation: Al Faruq, A. & Hoque, S.F. (2009) Anti-Piracy strategies adopted by companies in China: a comparison between multina- tional corporation and small and medium-sized enterprise.  Skyline Business Journal, Volume 5, No 2, pp 34-40.

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Al Faruq, A. & Hoque, S.F. (2009) Anti-Piracy strategies adopted by companies in China: a comparison between multina- tional corporation and small and medium-sized enterprise.  Skyline Business Journal, Volume 5, No 2, pp 34-40.