Volume 4 (2008)

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EDITORIAL

Dr. A.K.Srivastava
Editor- In- Chief

The Spring 2008 issue of the Skyline Business Journal is now in your hands. UAE and Gulf economies have undergone vast changes in recent years. The UAE economy has grown by leaps and bounds and it has set an ideal for other countries to follow…Read more
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Employee Attrition in India: A study of theoritical bases of coping strategies

Shefali Nandan, Motilal Nehru Institute of Technology, Allahabad, India

ABSTRACT
The economic growth in India is accompanied with employee attrition problem. The attrition rate has been rising in various sectors. Organizations are devising innovative ways to retain talent. All retention strategies seem to be based upon certain theoretical concepts…Read more

Keywords: Job Embessdedness, Organizational Commitment, Job Invovement, Job Satisfaction, Attrition, Employee Engagement, Employee retention

Suggested citation: Nandan, S. (2008). Employee Attrition in India:A study of theoritical bases of coping strategies. Skyline Business Journal, Volume 4, No 2,pp 1-9.

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Consumer ethnocentrism, attitudes and intention to purchase: Bangladeshi evidence through application of Structural Equation Modeling (SEM)

Ahmed Shahriar Ferdous, North South University, Dhaka, Bangladesh
Shahid Hossain, North South University, Dhaka, Bangladesh

ABSTRACT
The purpose of study is to investigate attitudinal differences between local and foreign made products among Bangladeshi consumers. Additionally, the paper investigates degree of consumer ethnocentrism in the Bang- ladeshi market and test empirically...Read more

Keywords: Consumer Ethnocentrism, Consumer Attitudes, Purchase Intention, Structural Equations Modeling

Suggested citation: Ferdous, A. S. & Hossain, S. (2008).Consumer ethnocentrism, attitudes and intention to purchase: Bangladeshi evidence through application of Structural Equation Modeling (SEM). Skyline Business Journal, Volume 4, No 2,pp 11 -18.
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Aphorisms of communication skills in Tirukkural of Tamil: tracing the 2000-year-old roots of the concepts of communication studies

Prasannanshu, Skyline University College Sharjah, UAE

ABSTRACT
This paper attempts to bring the focus on the origin of the relatively young field of ‘Communication Skills’ or ‘Business Communication’ which has come to be an integral part of various professional and management courses around the globe over the past few decades. In the modern day world…Read more

Keywords: Origin of Communication Skills, Tirukkural, Tamil, Tiruvalluvar, Aacharya Kundkunda Swami, speech, verbal and non verbal communication. Listening, Feeling, Barriers

Suggested citation: Prasannanshu. (2008). Aphorisms of communication skills in Tirukkural of Tamil: tracing the 2000-year-old roots of the concepts of communication studies.  Skyline Business Journal, Volime 4, No 2,pp 19-27.

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Customer satisfaction to retail industry: an Seroquel approach

S Samar Ali, Institute of Management Studies, Ghaziabad, India

ABSTRACT
Competitiveness and search for profits have called more attention towards customers’ satisfaction and in- creased researcher’s interest on the topic of service quality. In this context, this study applies SERVQUAL for assessing service quality in a retail industry…Read more

Keywords: Service Quality; SERVQUAL; Quality Dimensions; Repair Retail Business, SPSS15.0

Suggested citation: Ali, S. S.(2008). Customer satisfaction to retail industry: an Seroquel approach. Skyline Business Journal, Volume 4, No 2,pp 28-39.
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Designing MIS structure: comprehensive approach towards developing ERP systems

Rajmohan P., Skyline University College, Sharjah, UAE

ABSTRACT
MIS structure is the conceptual framework that comprises various process components and information com- ponents pertaining to the specific system which could either have an Administrative or Business objectives...Read more

Keywords: MIS Structure, ERP System, Best Breed of Process Models, Design Methods and Qualitative Research.

Suggested citation: Rajmohan, P.(2008). Designing MIS structure: comprehensive approach towards developing ERP systems. Skyline Business Journal, Volume 4, No 2,pp 40-47.
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Online communities – the UAE academic scenario

Vishwesh Laxmikant Akre, Manipal University Dubai Campus, Dubai, UAE

ABSTRACT
There is an enormous role, Online Communities such as Virtual Communities of Practice (VCoPs) play as learning aids for students studying in the UAE, or for that matter anywhere in the World...Read more

Keywords: Communities of Practice, Virtual Communities of Practice, Online Communities, Knowledge Management.

Suggested citation: Akre, V.L. (2008). Online communities – the UAE academic scenario. Skyline Business Journal, Volume 4, No 2,pp 48-57.
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Global quality education challenges between the local language and global minds in the globalisation process

Rashad Al Saed, Skyline University College. Sharjah, UAE
Nitham Sweedan, Petra University, Jordan

ABSTRACT
The Global success of Quality Education (GQE) in the new millennium will require superior performance in both product and service provision. Product quality is a given in today’s global arena-it is a basic require- ment to compete...Read more

Keywords: Global Quality Education (GQE), local language, global mind, Product/Service quality, Jeddah training Centre

Suggested citation: Saed, R. Al . & Sweedan, N.(2008). Global quality education challenges between the local language and global minds in the globalisation process. Skyline Business Journal, Volume 4, No 2,pp 58-64.
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Perception of organizaional culture, employees’ commitment and customers’ satisfaction in private and Public organizations

Ambalika Sinha, Motilal Nehru National Institute Of Technology, Allahabad,Uttar Pradesh, India

ABSTRACT
In this study an attempt has been made to assess if links do occur between organizational culture, employees’ commitment and clients satisfaction. This triangular link is assessed in private and public sectors...Read more

Keywords: Organizational Culture, Commitment, Customers Satisfaction, Private/Public Enterprises

Suggested citation: Sinha, A.(2008). Perception of organizaional culture, employees’ commitment and customers’ satisfaction in private and Public organizations. Skyline Business Journal, Volume 4, No 2,pp 65-74.
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Macro economic perspectives of special economic zones in India

Arun B. Samaddar, Director, Motilal Nehru National Institute of Technology, Uttar Pradesh, India
Tripti Singh, Motilal Nehru National Institute of Technology, Uttar Pradesh, India

ABSTRACT
Special economics Zones (SEZ) with various nomenclatures in different countries have been adopted as a strategy for focused development and economic growth especially in the developing countries...Read more

Keywords: Macro Economic Variables, Special Economic Zones, India

Suggested citation: Samaddar, A. B. & Singh, T.(2008). Macro economic perspectives of special economic zones in India. Skyline Business Journal, Volime 4, No 2,pp 75-83.
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BOOK REVIEW ‘Slam Dunk Cover Letters’ (2nd Edition) by Mark Rowh

By Mark Rowh, McGraw Hill, New York; 2005, ISBN 0-07-143901-3.
Rviewed by: Urvashi P. Jain Prasannanshu, Skyline University College, Sharjah, United Arab Emirates

Suggested citation: Prasannanshu, U.P.J. (2008).  Review of Slam Dunk Cover Letters. (2nd Edition) by Mark Rowh. Skyline Business Journal, Volume 4, No 2,pp 83-84.
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BOOK REVIEW Human Resource Management: International Perspectives in Hospitality and Tourism

By Norma D’ Annunzio-Green, Gillian A Maxwell and Sandra Watson Continuum,  (2002) New York, USA  ISBN: 0-8264-5765-7
Reviewed by: Syed Ahmad Rizwan, Skyline University College, Sharjah, United Arab Emirates

Suggested citation: Rizwan, S.A. (2008). Review of Human Resource Management: International Perspectives in Hospitality and Tourism. Norma D’ Annunzio-Green, Gillian A Maxwell and Sandra Watson. Skyline Business Journal, Volume 4, No 2,pp 85-86.
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