ESG and Marketability of Product & Services

The world is experiencing major challenges like pandemic, geo-political issues and climate change on one hand ,on the other hand almost every decade trade cycles, recession and inflation etc., . ESG stands for Environmental , Social and Governance, is a framework for identifying, evaluating and addressing organizatio...
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Use of Technology for Managing Store Operations and Improving Shopping Experience

The advancements in technology and growth of internet usage among customers worldwide has urged retailers to use smart technologies to keep pace with changing market needs and latest developments. ...
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Marketing Mantras to Achieve Success and Growth through Pandemic – Strategic Focus

The world is going through the worst pandemic witnessed in past 100 years that created havoc in the economy and growth aspects across the globe. The global economy has almost become stand still and thanks to the efforts of the global scientists to produce effective vaccines to curb the spread of the virus, which help...
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Economic Dimension of Social Media Marketing

What is Social Media Marketing? Social Media Marketing provides businesses the opportunity to leverage the power of social media plat...
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Corporate Marketing Responsibility – A Strategic Tool for the Sustainable Future

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Inclusive Marketing Strategy to Tackle Standardization versus Localization Dilemma

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