Knowledge Update

What is Social Media Marketing?

Social Media Marketing provides businesses the opportunity to leverage the power of social media platforms to connect with their audience.

Competition is the way of life in today’s corporate world, and companies spend billions anticipating, tackling, and winning over competitors either from the same industry or a different one.

The concept of cryptocurrency has been widely recognized in the last few years. These are digital currencies that make use of encryption for verification of a transaction. Bitcoin is a digital currency that was based on public-key cryptography. The major innovation in the case of Bitcoin is the decentralization of technology. The bitcoin database is distributed across a network of contributing computers, instead of storage of transactions on a single server. The database holding bitcoin database which is called “Blockchain” where blocks are added in the chain during the process of bitcoin mining. The mining process revolves around the solution of compound computational puzzles. In doing so, the miners receive the incentive of bitcoin rewards and transaction.

The bubble behavior of bitcoin is prompted by the noise traders which imply market inefficiency to increase, hence, there is a notion of experience of “fad” by the bitcoin market. The combination of different market news and events happen to have a strong effect in price volatility of bitcoin. The bubble-like behavior explains the increased volatility as a result of increased trading. The unsophisticated noise traders of bitcoin get easily affected by expectations and behaviors of other traders which can lead to “herding behavior, prospect behavior and heuristics behavior.” Hence, the decisions are mostly made in the light of heuristics instead of incorporating actual assessments.

From the behavioral finance point of view, the crowd activity literature is titled herding. The herding is described as a decision-making approach characterized by imitating other peoples’ behavior. It is also defined as a situation in which rational investors tend to act irrationally by imitating others’ judgments when it comes to making such investment decisions. It is stated that the herding factors affect asset prices significantly which this consider a part of the capital assets pricing theory. Moreover, herding can cause some emotional biases including conformity, congruity and cognitive conflict, the home bias, and gossip theories.

Traditional finance theory states that investors’ behavior is not significantly affecting the prices of assets. The argument behind that determined by investors’ demand that will be neutralized by the arbitrageurs’ transaction and by the trades, therefore, discounts the potential influence of the investors’ sentiment or investors’ feelings. Investors believe that they make their investment decision logically and rationally. However, the behavior finance theory states that investors’ behavior is significantly affecting the prices of assets. This indicated that behavior finance factors play a significant role in affecting investment decisions made by investors in the cryptocurrency market. As a conclusion, Behavioral Finance studies the psychology of financial decision-making. Most people know that emotions affect investment decisions. The behavioral finance holds out the prospect of a better understanding of financial market behavior and scope for investors to make better investment decisions based on an understanding of the potential pitfalls. The behavior finance factors play a significant role in influencing investment decisions made by investors in the cryptocurrency market.

Consumers today can access products and services from all the world, thanks to the globalization drive, which is uniting most of the countries. Thanks to the Internet, which created an information explosion and enabled the

With 2.3 billion users, Facebook is the most popular social media platform today. YouTube, Instagram, and WeChat follow with more than a billion users. Tumblr and TikTok come next, with over half a billion users (Statista Report, 2019).

Any disease is generally caused to humans because of biological disorders. These diseases may be an infection from external factors due to deficiency in chemical components, physiological changes or heredity.

Following the affordability of traveling by air, more patients are now able to roam around the world whenever their hearts desire (Dreisbach, Vij, & Dreisbach, 2020).

Happiness in the workplace is a buzz word nowadays. Forums, discussions, workshops, and seminars are organized to guide us to the path of happiness. But is it really happening? This is a key question.  

Enhancing happiness needs a sneak peek in PERK where P stands for purpose, E for Engagement, R for Resilience, and K for Kindness. These four elements account for the happiness of employees in contemporary workplaces. A successful manager and enthusiastic workforce aim to attain PERK in order to be happy in the workplace. But again we stop to ask how to use PERK. Let me elaborate!

Every organization frames a mission and vision for achieving a set of goals. So it is important for employees to reflect on their core values and feel purposeful at work. Managers must instill a sense of passion and purpose through ethical means in the way employees perform their work. Further, the manager could also promote purpose by making core values explicit at the workplace, and implementing policies that align people’s day-to-day experiences with core values. As Swarthmore College Professor Barry Schwartz explains, we want to see how our progress is tied to meaningful, important, and self-transcendent impact in the world.

Engagement at work comes with enjoyment and fun. Managers and employees should include some playfulness, creativity, humor, and levity at work. It is also vital to develop a sense of ownership among employees. Flow at work is critical and organizations are now moving from hectic, meeting-clogged, multitasking and devise-notification laden schedule to more encouraging and uninterrupted periods of deep work concept. Some international organizations like Southwest Airlines and Zappos have earned a reputation for engaging employees in positive ways. 

Resilience is all about bouncing back to normal performance and productivity after setbacks and failures. The best technique for doing this is mindfulness. Being mindful can be the starting point of having a better opinion of self, revising our old learned habits of self-criticism and self-blame.

Managers can create a culture of being mindful. Further, employees can also be authentic in order to be more mindful. Mindfulness can be enhanced through non-work related wellness and charitable activities. Adobe’s Project Breath is all about building and sustaining mindfulness among the employees. 

Our last tenet of happiness at work is kindness. Being kind at work is practicing empathy and compassion, treating colleagues with dignity and respect, practicing gratitude and handling conflicts positively and constructively. Employees are urged to be good listeners and effective team players. Apologies also enhance respect and commitment in building trust and happiness at work. Georgetown University Professor Christine Porath’s book Mastering Civility explains being civil means building trust; sharing resources, feedback, and credit; and being a good listener. For leaders, civility skills are critical to avoiding the corruptive influence of gaining power.

Research shows happiness at work in essential for organizational success and achievement of its KPIs, mission, and vision. Using the tenets of PERK can enable enhanced happiness among employees at the workplace. 

Educational institutions are powerful generators of dominant ideologies and as such produce practices that both exclude and include. One of the ways that class and social privilege is reproduced is explained by Bourdieu’s (1984) notion of cultural capital. A widely used definition of cultural capital stems from Lareau and Lamont who indicate that cultural capital is ‘institutionalized, that is, widely shared, high status cultural signals (attitudes, preferences, formal knowledge, behaviors, goods and credentials) used for social and cultural exclusion’. Aspects such as attitudes, preference and behaviors are usually learnt from one’s home and community. Educational institutions tend to reward learners who carry within themselves ‘appropriate cultural capital’.

Discourse ‘is used in linguistics to refer to extended samples of either spoken or written language’ (Fairclough). ‘Language in use’ is how Gee describes discourse. Fairclough explains that if one takes the view that discourse is an extended sample of language, then the emphasis is placed on the interaction between the person who speaks and the one who listens, or on the person who writes and the one who reads the writings. In consequence to this the ‘processes of producing and interpreting speech and writing, as well as the situational context of language use’ are emphasized as well (Fairclough). He views language not as an individual activity but as a form of social practice. Therefore, language is produced and reproduced in social settings such as schools and higher education institutions.

The notions of positioning and power are critical in the shaping of these reproductions. Discourse models are ‘the largely unconscious theories we hold that help us make sense of texts and the world’. As humans, we tend to live with and act on these assumptions unless challenged. Therefore, it can be said that these models are the frame through which we ‘see’ the world. Furthermore, while one learns from one’s experiences, these experiences are shaped by the ‘social and cultural groups to which we belong’ (Gee). But these frames are culturally bound, leaving us to have limited perceptions of situations. Also, these frames can make us act in certain ways believing we are doing what is right, when in fact the opposite might be true. Fairclough believes that one’s ‘social identity;’ and ‘subject positioning’ are constructed by discourse. Discourse constructs social relationships among people. This is one of the main reasons that educators need to become aware of the power of their classroom and everyday talk to position their learners in ways that can reproduce inequality.

Since the revolution of the internet, everything in the world has changed and moved forward. The internet is now used widely in all fields such as buying products, applying for colleges and reading books. Like any other facility, the use of the internet in education has positive effects, but the facility itself is not always available. One of the major uses of the internet that has positively helped is in the education field.

Developing education has always been the focus of governments, researchers and even booksellers. With the internet spreading worldwide, the need for using it in education was inevitable. Funded by governments, universities and researchers were able to upload a huge amount of material online, starting from small articles, to journals, books, and even videos. This has made it possible to make education more fun and made it much easier for teachers to upload material and for students to have access to what they need in their studies. For example, in some schools, there is no need for students to physically attend classes; they can simply watch relevant videos done by teachers online and then act accordingly. They can also send their work via email to their teachers, have their papers checked and receive their marks. To do research assignments, there is no need to go to traditional libraries or bookstores to search for books or certain articles; a few clicks on Google or Yahoo from a smartphone or a laptop is enough to show thousands of books and articles. On top of that, students can do self-study online. Students can contact their teachers 24 hours a day by simply sending an email. Inside the classrooms, teachers can use many good educational websites and programs for teaching and practice purposes, such as Youtube, Khahoot Program, K5P Program, Quizizz Program, Articulate 360 and Learning Management Systems (LMS), among others. None of these programs would exist without having the internet. Most rich countries, such as the United States, Britain, Finland, Japan, Malaysia or Holland, are up-to-date in terms of developing and using online programs to help their students for better and effective education that will positively reflect on future generations and may create leaders and scientists for their countries' benefits.

However, it is not always possible to use the internet in education. That is to say, some countries do not have enough financial resources to provide internet services to all educational facilities such as schools and universities. Some of these countries include Mexico, Iraq or Syria. Other countries have limited access to the internet for security reasons such as Vietnam or North Korea. A lot of students may not be able to have phones to use mobile apps or computers to use other programs in learning especially in poor countries. Any advancement needs time; the availability of trainers, a place and time to train educators in how to use online resources is not always possible. Regardless of the reason why there is no internet in a certain place or with limited access, it is still a fact that in some countries, teachers and students cannot have online classes and they might not even know such programs exist.

To sum up, although some countries are without the internet, and they still use traditional learning and research, no one denies that the internet has completely changed the concept of education. It has made it much easier and more fun than before. We do not know what new tools will be invented in the future to facilitate education and make it more effective, but the internet is definitely going to be on top of these tools for a long time.