The 2020 Consumer is coming

Consumers are changing fast. Looking at the latest trend, it is clear that 2020 consumers will be very demanding towards product quality and service quality. The mobile revolution is speeding up the change in consumer behavior. Next to that, it will become very hard to reach a target group by 2020. Consumers will be more selective than ever. As marketers, we need to be aware of these changes and get ready to cope with them.